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Two Icons Come Together in adidas Originals Campaign

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RSA Films’ Marie Schuller teams with HYPEBEAST's agency HYPEMAKER to launch 'Superstan' featuring the real Stan Smith

Two Icons Come Together in adidas Originals Campaign

adidas Originals shares its new 'Superstan' campaign - directed, photographed, and edited by RSA Films’ Marie Schuller.

The commercial film from HYPEMAKER, the creative agency of HYPEBEAST, combines the signature features of the heritage adidas Superstar sneaker, with the equally iconic Stan Smith.

Shot on location at Smith’s home in Hilton Head, South Carolina, 'Superstan' features the former two-time Grand Slam singles champion touching upon his career, legacy and what it’s like being better known for his contribution to footwear rather than tennis.

The campaign utilises Marie’s expertise with both storytelling and technique across multiple disciplines. It depicts Smith in his characteristic tongue-in-cheek manner as he welcomes audiences to his laid-back routine, with split screen cleverly transitioning his gentlemanly moves to the more brisk, graphic and sharp moves of an urban set. The juxtaposition taps into today’s culture and adidas heritage. All subjects sport the new Superstan shoe, with Smith filmed on 16mm and the Superstar footage on digital. Marie also shot the campaign stills using the contrasting textures of film and digital.

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Production Co.: RSA Films

Agency: HYPEMAKER

Director: Marie Schuller

Executive Producers: Molly Bohas, Paul Kawasaki, Martin Roker

Managing Director: David Mitchell

Producers: Stacey LaMotte, Nancy Ryan

Copywriter: Mary Logue

DP: Marz Miller

1ST AD: Sam Smith

Production Designer: Benny Casey

Editor: Marie Schuller

Music Supervisor: Marie Schuller

Post Production: Unit

Colorist: Denny Cooper

Sound Design and Mix: Chris Southwell

Online: Scott Ryan

Producer: Jake Saunders

Genres: People

Categories: Shoes, Clothing and Fashion

RSA Films, Tue, 04 Feb 2020 15:28:17 GMT