Design and animation studio Two Fresh Creative is pleased to welcome business development executive Victoria Venantini. Her appointment comes fresh off the heels of the studio’s expanded creative space in Santa Monica, CA. Venantini will focus on gaming and direct-to-brand opportunities for Two Fresh in close partnership with the company’s East Coast commercial sales team, Carolyn Reps.
“Up until now, our growth has been mostly organic, which we proudly chalk up to being a scrappy bunch of creatives who have forged relationships in this industry for a long time,” says Phil Guthrie, Two Fresh Creative founder and creative director. “But with Victoria spearheading new business alongside a rockstar rep like Carolyn Hill, we have the dream team in place to strategically build on our roots as an artist-owned and artist-driven company. And with our studio expansion completed, a new website, and company refresh, it's ‘Launch 2.0’ for us now at Two Fresh."
Two Fresh initially opened shop playing to its strengths in motion design and character-driven animation for commercials and branded content. Year two introduced clients like ABC, Netflix, NBC, Fox, Facebook, and Snapchat to its full-service capabilities in branding, high-end graphic packages, rebrands, and in-show graphics. The studio has since naturally segued into the world of gaming, having completed projects for Riot Games, Faceit, The Game Awards 2019, and B-Site’s new Counter-Strike: Global Offensive Esports league, Flashpoint.
To see Two Fresh’s hot-off-the-press reel, visit its refreshed website
Having worked with such top gaming brands as EA, Activision Blizzard, Microsoft, and Ubisoft, Venantini aligns well with Two Fresh Creative’s mission to make a more concerted push into the gaming space in 2020.
“We both share a passion for what the future of gaming and Esports holds – and we share a vision in how Two Fresh can target this market and be a creative asset to clients,” says Venantini. “I'm equally excited about landing Two Fresh more direct-to-brand partnerships. These clients will appreciate their can-do, hands-on approach to creative problem-solving – something bigger shops can’t always offer – and the unique blend of sophistication and playfulness in their work is simply a breath of fresh air.”
“Victoria is sure to up our game with her impressive track record of creating growth for some of the most well-regarded creative companies in our industry,” adds Scott Rothstein, Two Fresh executive producer. “It was an easy decision to bring her on board as we continue our own growth.”
During her lucrative career spanning production, sales, and business development, Venantini has represented numerous powerhouse companies: Beast Editorial, Smoke & Mirrors, and Moxie Pictures, to name a few. She went on to become a key player in the launch of long-running creative shop PS260, before focusing her career as a sales rep at CAM MGMT, Holbrook MGMT, Free Agents – and in-house at RSA Films. Eventually, she went in-house at The Mill leading direct-to-brand and gaming opportunities for the West Coast office. In addition to her new position at Two Fresh, Venantini continues to run her own business development and sales consultancy for creative companies, VVM.
Two Fresh Creative has doubled the size of its creative space in Santa Monica. Its renovated quarters feature a production area, photo studio, three private offices, a conference room, kitchen, and front reception area. The space is also fully wired for up to 10 Gigabit ethernet, with full Mac and PC sections, edit bays, and a render farm. “We have so much more space for our artists and clients to work or recharge,” concludes Guthrie. “It’s a cozy, two-story space with balcony access, and everything that beautiful Santa Monica has to offer just outside our doorstep.”