Hobby home page
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Twizzlers Gets All Tied Up in Knots in Fun Spot

Creative 202 Add to collection

Friend Electric director Greg Barth shoots comedic new spot through Kiddo and Anomaly

Twizzlers Gets All Tied Up in Knots in Fun Spot

As ever finding ourselves tied in knots in the modern hubbub of daily life, director Greg Barth imagines the physical manifestation in camera, with a charming and humorous spot for Twizzlers produced by Kiddo.

Created by Anomaly Toronto, the spot was initially conceived as a full CGI effect with twisting people. Greg suggested doing the effect in-camera, playing with tangled limbs instead of twists, which ultimately gave these films a playful and handmade look while also helping the actor's struggle feel real. 

Greg commented: "The best part was traveling to Toronto with eight suitcases worth of elongated limbs. It was also a rare chance to get to work with my wife (costume designer Yuki Honjo-Archer) to make these limbs and experiment fully before even arriving on set. Great fun!"

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Director: Greg Barth

Production company: Kiddo

UK / AMS Rep: Friends Electric

Producer: Athena Kouverianos

Art Director: Max Bingham

Writer: Brendan Scullion

Associate Creative Directors: Jason Kerr & Marko Pandza

Account team: Erin Wilbur (account director) Carly

Watson (account supervisor)

ECD: Pete Breton

Colour: ETC Colour

Colourist: Connor Coolbear

Colour Producer: Oliver Whitworth

Genres: Comedy

Categories: Food, Sweet

Friends Electric, Thu, 18 Mar 2021 15:42:20 GMT