As ever finding ourselves tied in knots in the modern hubbub of daily life, director Greg Barth imagines the physical manifestation in camera, with a charming and humorous spot for Twizzlers produced by Kiddo.

Created by Anomaly Toronto, the spot was initially conceived as a full CGI effect with twisting people. Greg suggested doing the effect in-camera, playing with tangled limbs instead of twists, which ultimately gave these films a playful and handmade look while also helping the actor's struggle feel real. 

Greg commented: "The best part was traveling to Toronto with eight suitcases worth of elongated limbs. It was also a rare chance to get to work with my wife (costume designer Yuki Honjo-Archer) to make these limbs and experiment fully before even arriving on set. Great fun!"