Thu, 18 Mar 2021 15:42:20 GMT
As ever finding ourselves tied in knots in the modern hubbub of daily life, director Greg Barth imagines the physical manifestation in camera, with a charming and humorous spot for Twizzlers produced by Kiddo.
Created by Anomaly Toronto, the spot was initially conceived as a full CGI effect with twisting people. Greg suggested doing the effect in-camera, playing with tangled limbs instead of twists, which ultimately gave these films a playful and handmade look while also helping the actor's struggle feel real.
Greg commented: "The best part was traveling to Toronto with eight suitcases worth of elongated limbs. It was also a rare chance to get to work with my wife (costume designer Yuki Honjo-Archer) to make these limbs and experiment fully before even arriving on set. Great fun!"
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Director: Greg Barth
Production company: Kiddo
UK / AMS Rep: Friends Electric
Producer: Athena Kouverianos
Art Director: Max Bingham
Writer: Brendan Scullion
Associate Creative Directors: Jason Kerr & Marko Pandza
Account team: Erin Wilbur (account director) Carly
ECD: Pete Breton
Colour: ETC Colour
Colourist: Connor Coolbear
Colour Producer: Oliver Whitworth
Categories: Food, SweetFriends Electric, Thu, 18 Mar 2021 15:42:20 GMT