Twizzlers Gets All Tied Up in Knots in Fun Spot

As ever finding ourselves tied in knots in the modern hubbub of daily life, director Greg Barth imagines the physical manifestation in camera, with a charming and humorous spot for Twizzlers produced by Kiddo.

Created by Anomaly Toronto, the spot was initially conceived as a full CGI effect with twisting people. Greg suggested doing the effect in-camera, playing with tangled limbs instead of twists, which ultimately gave these films a playful and handmade look while also helping the actor's struggle feel real. 

Greg commented: "The best part was traveling to Toronto with eight suitcases worth of elongated limbs. It was also a rare chance to get to work with my wife (costume designer Yuki Honjo-Archer) to make these limbs and experiment fully before even arriving on set. Great fun!"