Twix ‘Merger’ by BBDO New York
Twix’s new spot, “Merger’ by BBDO New York, premiered last night during the Grammy Awards and is an extension of the brand’s “Left Twix. Right Twix.” campaign that debuted last year.
This time, the fictitious rivalry between Left and Right Twix involves a proposed merger between the two factories given their eerily similar processes. The campaign continues to focus on the twoness of Twix and fuels the debate between Left and Right in a way that inspires people to choose which Twix they love.
Credits
Agency: BBDO New York
Client/Product: Mars/TWIX
Spot: “Merger”
Chief Creative Officer: David Lubars
Senior Creative Director: Peter Kain
Senior Creative Director: Gianfranco Arena
Creative Director/Writer: Chris Beresford-Hill
Creative Director/AD: James Clunie
Executive Producer: Anthony Curti
Music Producer: Melissa Chester
Senior Account Director: Kathryn Brown
Account Director: Justin Zerrenner
Account Manager: Abby Eustis
Assistant Account Executive: Crane Lemon
Production: MJZ
Director: Craig Gillespie
President: David Zander
Executive Producer: Emma Wilcockson
Director of Photography: Gyula Pados
Line Producer: Line Postmer
Editorial: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers
Exec Post Producer: Tatiana Vasquez
Visual Effects: Eight VFX
Creative Director: Jean-Marc Demmer
Exec Producer: Baptiste Andrieux
Exec Producer: Shira Boardman
Lead Compositor: Andy Davis
Senior Compositor: Mathieu Caulet
CG Supervisor: Fred Hopp
CG Artist: Matthais Jourde
Producer: Donna Langston
Music: Human
Composer: Morgan Visconti
Producer: James Wells
Sound Design: Mackenzie Cutler
Sound Designer: Sam Shaffer
Telecine: Co3
Colorist: Stefan Sonnenfeld
Mix: Sound Lounge
Final Mix: Tommy Jucarone
