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Twix Goes into Meltdown with 'Game-Changing' Coffee and Chocolate Innovation

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BBDO New York's new device allows coffee-drinkers to immerse a TWIX into their mug, leaving both a biscuit and a TWIX-y drink

Twix Goes into Meltdown with 'Game-Changing' Coffee and Chocolate Innovation
The world of coffee has seen its fair share of interesting innovations and pairings over the years, from nitro brews to signature spices. But, coffee-drinkers aspire for their coffee to be a delicious experience in addition to just a java jolt. So TWIX is giving it to them, with a game-changing new device. 

To celebrate this tasty union of enjoying a TWIX and coffee together, the brand is unveiling the extremely limited-edition TWIX Meltdown via the TWIX Instagram handle - a first-of-its-kind product. Created by BBDO New York, the Meltdown works with any cup of hot coffee and allows fans to place a Left TWIX or Right TWIX into their mug and pull out just the cookie, leaving them with a chocolatey, caramely TWIX coffee. The brand expects the TWIX Meltdown to be the greatest thing to happen to coffee since the coffee bean. 

“Enjoying a TWIX and coffee together felt like a natural pairing,” said Michelle Deignan, TWIX brand director, Mars Wrigley Confectionery. “So it only seemed appropriate to provide consumers a way to combine the two, literally.”
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Post Production / VFX

Post Production Company: Smigital

Flame Artists: Jim Hayhow

Production Company

Production Company: O Positive

Director: Brian Billow

DOP: Christophe Lazenberg

Executive Producer: Ralph Laucella, Marc Grill


Audio Mix: Mack Cut

Audio Mixer: Sam Shaffer


Edit Company: MACK CUT

Editor: Nick Divers

Edit Assistant: Kenneth Munoz

Producer: Margarita Mutuc

Executive Producer: Gina Pagano

Creative Agency

Creative Agency: BBDO New York

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (New York)

Executive Creative Director: Gianfranco Arena, Peter Kain

Creative Director: Peter Alsante, Bianca Guimaraes

Senior Creative Director: Tom Kraemer

Senior Designer: Veronica Souza

Director Integrated Production: David Rolfe (EVP)

Group Executive Producer: Amy Wertheimer (EVP)

Executive Producer: Anthony Curti (EVP)

Interactive Producer: Katie Young (Executive Producer)

Integrated Producer: Mo Twine

Junior Producer: Philip Peker

CEO: Kirsten Flanik

President: Kirsten Flanik

Account Director: Lisa Piliguian (EVP), Carrie White (VP)

Account Manager: Michelle Ostbye

Account Executive: Danee Fields

Senior Project Manager: Amy Orgel

Business Manager: Paul Cisco

Director: Annemarie Norris (SVP, Group Director, Behavioral Planning)

Planning Director: Christina Stoddard (VP)

Planners: Michael Schonfeld


Advertiser: MARS

Brand: TWIX

Brand Director: Michelle Deignan

Senior Brand Manager: Thomas Hedworth

Associate Brand Manager: Mariel Alvarez Delgado (Senior)

EVP: Susannah Keller (Global Account Lead)

Genres: Comedy

Categories: Food, Confectionery

BBDO New York, Wed, 17 Apr 2019 09:39:11 GMT