Twitter's Blue Bird Makes World Parrot Trust's Endangered Species List

In a move that aims to rescue both an endangered species and an iconic brand symbol, the World Parrot Trust (WPT), a leading wildlife conservation organisation, is rallying support for the preservation of the endangered Lear’s Macaw and the legendary Twitter blue bird logo. The plea comes in response to the recent rebranding decision by Elon Musk, resulting in the potential disappearance of the beloved Twitter blue bird from public consciousness.

WPT launched a campaign, named '#LetTheBlueBirdFly,' urging Mr. Musk to grant the Twitter blue bird logo a new lease on life by donating it to WPT in support of critical conservation, education and habitat preservation efforts. 

The heartfelt appeal to Mr. Musk was conveyed through a captivating video shared on X, creatively featuring a Lear’s Macaw making a direct plea. The call to action also encourages supporters to participate by following @ParrotTrust, resharing the campaign message, and tagging @elonmusk with the hashtag #LetTheBlueBirdFly. 

The Lear’s Macaw is listed as an endangered bird in the wild that is threatened by habitat loss, hunting, and the wild bird trade. There are believed to be less than 1,700 in existence.

"By embracing the spirit of #LetTheBlueBirdFly, we extend our commitment to preserving parrot species in their natural habitats and ensuring their thriving existence as companions," affirms Steve Milpacher, operations director, World Parrot Trust. "Our campaign mirrors the very essence of our mission, underscoring the shared responsibility we all hold in safeguarding these remarkable creatures – much like the iconic Twitter blue bird."

The campaign was developed in association with Conill, WPT’s communications partner. 

“We're excited about partnering with WPT to add our creative touch to their wildlife conservation efforts,” said Veronica Elizondo, chief creative officer, Conill. “This is the kind of project that is particularly gratifying for our teams. It's an opportunity to do good in the world for a noble purpose."

To further contribute to the cause, individuals are invited to make direct donations to the World Parrot Trust. Every contribution, no matter the size, serves as an investment in the organisation's ongoing efforts in conservation, education, and the protection of blue Macaws across the globe. Donations can be made here.