Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Twist on an Old Classic with L&P Sour

Creative 1.1k Add to collection

Saatchi New Zealand launch limited edition flavour for Coca-Cola Amatil (NZ)

Twist on an Old Classic with L&P Sour

This week Coca-Cola Amatil (NZ) Ltd. launched a new limited edition flavour in its L&P range, L&P Sour. An unexpected twist on the original L&P, the unique sour-yet-sweet taste is perfectly timed for the Kiwi summer.

 


Saatchi & Saatchi Creative Director Guy Roberts: “It’s L&P with a bit of spike, so we thought it would be great to show that there’s another side to L&P. As we know, people take on a different persona when they dress up in costume - especially one with a bit of edge. So we crafted some graphic, bold and simple images of lemons in wrestling masks, spiky latex and quirky clown masks.” 

 


“We know our L&P audience are always on the lookout for something new and unique and L&P’s proposition is all about being ‘a bit different aye’. Says Wendy Rayner, General Manager, Marketing, Coca-Cola Amatil (NZ) Ltd.  “L&P Sour is even more different. It has everything you would expect from L&P but with a sharper lemon hit - it’s another side to L&P, a side with an edge. We know not everyone will be a sour lover but we’re bound to drive consideration and spark discussion!”

 


Credits


Agency: Saatchi & Saatchi New Zealand
Client: Coca-Cola Amatil NZ Ltd – Wendy Rayner, Leigh Moss, Raquel Guttenbeil, Sarah de La Mare 
Executive Creative Director: Antonio Navas
Creative Directors: Corey Chalmers, Guy Roberts
Creative Team: Phil Hickes, Arnya Karaitiana
Agency Content Producer:  Amy Hansen
Designers: Rob Flynn, Ross Davies, Tias Somers
Print Producer: Paul Gibson
Business Director: Shelley Winsor
Account Director: Katja Green
Account Manager: Kylie Marsh
Planner: Sarah Hodgetts
Production Company: Assembly
Executive Producer: Amanda Chambers
Music & Audio Post: Franklin Rd studios
Media planning and buying: Ikon – James Roberts, Benny Mere

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Visual VFX

Categories: Soft Drinks, Fruit Juices

Saatchi & Saatchi London, Fri, 25 Oct 2013 10:36:41 GMT