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Twinings Leads You Down the Rabbit Hole into a Wonderland of Tea Infusions
Saatchi & Saatchi Italy transports us to a fantastical world in new campaign for the British tea brand
The new Twinings campaign created by Saatchi & Saatchi to support the communication launch of the Twinings Infusons aired for the first time at the beginning of January 2018.
While in Italy Twinings is a recognized leader in the more traditional world of British tea, this campaign aims to promote their Infusions range, with blends composed of combinations of exclusive fruits, herbs and spices, naturally caffeine-free and 100% natural.
Saatchi & Saatchi, following the great success of their previous TVC, which aired in 14 countries, has created a new, magical and sensorial experience for their blonde protagonist.
This time, the girl, attracted by the sound of a telephone coming from a classic London red phone box, is catapulted together with the white rabbit into an enchanted garden. Here, a charming gardener, with an extravagant, hipster look, leads the couple to discover giant plants, flowers and fruit cultivated by bizarre protagonists, which, expertly mixed, will become the ingredients of the Twinings Infusions.
Creative Agency
Account Team: Carola Canossi, Virginia Faedo
CEO: Simone Masé
Creative Agency: Saatchi & Saatchi
Deputy Creative Director: Paola Rolli, Paolo Montanari
Executive Creative Director: Agostino Toscana
Head of TV / Production: Raffaella Scarpetti
PR: Rachele Dottori
Producer: Silvana Gabelli
Music
Audio Post Production: Top Digital
Production Company
DOP: Paolo Caimi
Production Company: Filmmaster Productions
Client
Advertiser: Twinings
General Manager: Fabio Pesce (Italy)
Marketing Manager: Paul Nicholls (International Markets)
Post Production / VFX
3D Artists: Alberto Mantini, Bruno Mattia, Guarna Rocco, Mambretti Gabriele, Todaro Riccardo and Zanetti Vincenzo
Colourist: Adriano Mestroni
Post Production Company: Band
Genres: Visual VFX, People, Storytelling
Categories: Water, Soft Drinks
lbbonline.com, Mon, 05 Feb 2018 17:43:26 GMT