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Twinings Leads You Down the Rabbit Hole into a Wonderland of Tea Infusions

Creative 0 Add to collection
Saatchi & Saatchi Italy transports us to a fantastical world in new campaign for the British tea brand
Twinings Leads You Down the Rabbit Hole into a Wonderland of Tea Infusions
The new Twinings campaign created by Saatchi & Saatchi to support the communication launch of the Twinings Infusons aired for the first time at the beginning of January 2018.
 
While in Italy Twinings is a recognized leader in the more traditional world of British tea, this campaign aims to promote their Infusions range, with blends composed of combinations of exclusive fruits, herbs and spices, naturally caffeine-free and 100% natural.
 
Saatchi & Saatchi, following the great success of their previous TVC, which aired in 14 countries, has created a new, magical and sensorial experience for their blonde protagonist.
 
This time, the girl, attracted by the sound of a telephone coming from a classic London red phone box, is catapulted together with the white rabbit into an enchanted garden. Here, a charming gardener, with an extravagant, hipster look, leads the couple to discover giant plants, flowers and fruit cultivated by bizarre protagonists, which, expertly mixed, will become the ingredients of the Twinings Infusions.

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Creative Agency

Account Team: Carola Canossi, Virginia Faedo

CEO: Simone Masé

Creative Agency: Saatchi & Saatchi

Deputy Creative Director: Paola Rolli, Paolo Montanari

Executive Creative Director: Agostino Toscana

Head of TV / Production: Raffaella Scarpetti

PR: Rachele Dottori

Producer: Silvana Gabelli

Music

Audio Post Production: Top Digital

Production Company

DOP: Paolo Caimi

Production Company: Filmmaster Productions

Client

Advertiser: Twinings

General Manager: Fabio Pesce (Italy)

Marketing Manager: Paul Nicholls (International Markets)

Post Production / VFX

3D Artists: Alberto Mantini, Bruno Mattia, Guarna Rocco, Mambretti Gabriele, Todaro Riccardo and Zanetti Vincenzo

Colourist: Adriano Mestroni

Post Production Company: Band

Genres: Visual VFX, People, Storytelling

Categories: Water, Soft Drinks

lbbonline.com, Mon, 05 Feb 2018 17:43:26 GMT