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TwentyfourSeven Turns Madrid into 1950’s New York for Belair Direct

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The Bobbsey Twins From Homicide directed the spot along with Sid Lee and Ruffian

TwentyfourSeven Turns Madrid into 1950’s New York for Belair Direct

TwentyfourSeven worked with production company Ruffian and agency Sid Lee on a new spot for Belair Direct, scouting the perfect Madrid shoot location for a 1950’s West Side Story-style production.

Working closely with directors The Bobbsey Twins From Homicide, the TwentyfourSeven team covered the casting for all the non-speaking roles and dancers - the lead talent coming from Toronto and Montreal - and dressed the 1950’s set and created period costumes for the cast.

Fran Thompson, producer, Ruffian: “Everyone was thrilled with the shoot and Bea (247 Producer) did an exceptional job, her patience and resolve was endless”.

Bea Cañete, producer, TwentyfourSeven: "Our main goal was to achieve this American look and also find a location that could be like a set built for it. Ruffian were looking for a location that really looked like an American cliché from the 50's and we understood immediately what they were looking for. Our Art Department and Stylist did fantastic jobs and there was an extraordinary relationship on set with everyone involved, agency, client and production company”.

The commercial was shot over four days in Madrid and will run in Canada.

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Marketing Director: Evelyne LePage

VP Marketing: Humberto Valencia

Snr Consultant Marketing: Marie Claude Filion



Executive VP: Jared Stein

ECD: Jeffrey da Silva

Creative Director: Matt Fraracci

Senior Producer: Ryan Reynolds

Production Company


Directors: The Bobbsey Twins From Homicide

DOP: Will Bex

EP / Head of Production: Sheila Eisenstein

Producer: Fran Thompson

Production Manager: Kelly Brown

Service Production


Executive Producer: Ivo van Vollenhoven

Producer: Bea Cañete

Production Manager: Miriam Sasiain

Production Designer: Perry Newberry

Wardrobe Stylist: Charlotte Chadwick

Make Up Artist: Pepa Perea

Genres: Comedy, People, Dialogue

Categories: Insurance, Finance

TWENTYFOUR SEVEN, Fri, 20 Mar 2020 15:24:18 GMT