3 months ago
TwentyfourSeven worked with production company Ruffian and agency Sid Lee on a new spot for Belair Direct, scouting the perfect Madrid shoot location for a 1950’s West Side Story-style production.
Working closely with directors The Bobbsey Twins From Homicide, the TwentyfourSeven team covered the casting for all the non-speaking roles and dancers - the lead talent coming from Toronto and Montreal - and dressed the 1950’s set and created period costumes for the cast.Fran Thompson, producer, Ruffian: “Everyone was thrilled with the shoot and Bea (247 Producer) did an exceptional job, her patience and resolve was endless”.
Bea Cañete, producer, TwentyfourSeven: "Our main goal was to achieve this American look and also find a location that could be like a set built for it. Ruffian were looking for a location that really looked like an American cliché from the 50's and we understood immediately what they were looking for. Our Art Department and Stylist did fantastic jobs and there was an extraordinary relationship on set with everyone involved, agency, client and production company”.
The commercial was shot over four days in Madrid and will run in Canada.
CLIENT: BELAIR DIRECT
Marketing Director: Evelyne LePage
VP Marketing: Humberto Valencia
Snr Consultant Marketing: Marie Claude Filion
AGENCY: SID LEE
Executive VP: Jared Stein
ECD: Jeffrey da Silva
Creative Director: Matt Fraracci
Senior Producer: Ryan Reynolds
PRODUCTION CO: RUFFIAN
Directors: The Bobbsey Twins From Homicide
DOP: Will Bex
EP / Head of Production: Sheila Eisenstein
Producer: Fran Thompson
Production Manager: Kelly Brown
SERVICE PRODUCTION: TWENTYFOURSEVEN
Executive Producer: Ivo van Vollenhoven
Producer: Bea Cañete
Production Manager: Miriam Sasiain
Production Designer: Perry Newberry
Wardrobe Stylist: Charlotte Chadwick
Make Up Artist: Pepa Perea
Genres: Comedy, People, Dialogue
Categories: Insurance, FinanceTWENTYFOUR SEVEN, 3 months ago