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#TweetScripts Campaign Turns Ad Legends' Tweets Into Movies

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Tweets from Jeff Goodby, Colleen DeCourcy, Rei Inamoto and more get Hollywood treatment with FilmBrazil and F/Nazca Saatchi & Saatchi

#TweetScripts Campaign Turns Ad Legends' Tweets Into Movies

Created by F/Nazca Saatchi & Saatchi for FilmBrazil, this #TweetScripts campaign turns tweets from great names in advertising (Jeff Goodby, Colleen DeCourcy, Rei Inamoto, Joe Alexander and PJ Pereira) into films. 

FilmBrazil is a nonprofit association that promotes the Brazilian audiovisual production abroad. Under the platform of ‘Be Brasil’, #TweetScripts gathers a team of Brazilian directors and production companies, who shot and produced the films, with scripts developed in partnership with F/Nazca. 

The second phase of the campaign will take place during Cannes Lions 2017. There, FilmBrazil will turn tweets from the festival delegates who use the hashtag #TweetScripts into films. A production structure with creatives from F/Nazca, Brazilian directors, cinematographers, editing and post-production stations will develop and produce the films on the spot and in real time.






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Media Agency

Media Agency: Maurício Almeida | Adriana Roza | Leonardo Sousa | Luiza Oliveira

Client

Advertiser: Apex-Brasil e APRO, FilmBrazil

Production Company

Director: Fazzio & Espeche | Ale Lucas & André Ignácio

Executive Producer: Renata Dumont, Alberto Lopes, Paula Moraes, Francisco Puech

Production Designer: Thais Junqueira | Rafael Blas | Karla Salvani e Marilia Franco

Creative Agency

Account Managers: Rafael Franceschini | Rafaela Assunção

Chief Creative Officer: Fabio Fernandes

Creative Agency: F/Nazca Saatchi & Saatchi

Director of Integrated Production: Juliana Hasegawa

Creatives: Murilo Melo | Rafael Freire

Genres: Comedy, Storytelling, Dialogue

lbbonline.com, Thu, 15 Jun 2017 09:30:50 GMT