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Tweetaconda. Feed it Tweets. Watch it Grow.

Creative 0 Add to collection

New Twitter-driven marketing campaign from Carmichael Lynch and the Denver Museum of Nature & Science

Tweetaconda. Feed it Tweets. Watch it Grow.

 

 
 
A new Twitter-driven marketing campaign from Carmichael Lynch and the Denver Museum of Nature & Science launched last night. The initiative, called "Tweetaconda," literally feeds on your words. Tweet with the hashtag #tweetaconda or type in a message at tweetaconda.com and you can help create the world's longest digital snake. The more you tweet, the longer it grows. The web site has been designed to reach a length of more than 32.75 feet (based on the current record of a snake found in Celebes, Indonesia). 
 
"If the Bronx Zoo Cobra taught us anything, it's that Twitter has an insatiable appetite for snakes," said Dave Damman, chief creative officer of Carmichael Lynch. As visitors scroll the body of the Tweetaconda they can learn facts about the live snakes in the Museum's new Lizards & Snakes exhibit which houses more than 60 reptiles from five different continents. The goal of the site is to drive traffic to the exhibit and increase the Museum's digital footprint by engaging its 25,000+social media followers. "We want the community to keep learning beyond the walls of the Museum," said Amanda Bennett, director of marketing for the Denver Museum of Nature & Science. Become a part of scientific history by using #tweetaconda or visiting http://www.tweetaconda.com/
 
Denver Museum of Nature & Science 
Amanda Bennet: Director of Marketing 
Tara Hubner: Web Coordinator  
 
Carmichael Lynch 
Dave Damman: Chief Creative Officer  
Ellie Anderson: ACD/Writer 
Doug Pedersen: ACD/Art Director
Joe Grundhoefer: Director of Integrated Production
Peter Albrycht: Director of Interactive Production   
Ben Steward: Digital Creative Director 
Andy Lund: Digital Designer
Mike Johnston: Interactive Producer
Elizabeth Charron: Senior Project Manager 
Joe Bayer: Developer
Matt Stanton: Developer
 
Drive Thru Productions 
3D Animation: Orie Hegre
3D Animation: Matt Sattler   
Producer: Beth Wilson  
 
 
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lbbonline.com, Fri, 02 Mar 2012 10:36:31 GMT