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Tweet, or the plant dies.

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New social experiment from Carmichael Lynch

Tweet, or the plant dies.



That’s not a threat; it’s the basis for a new Web experience and social experiment from Carmichael Lynch and the Denver Museum of Nature & Science to support MythBusters: The Explosive Exhibition. The initiative, called Talk to a Plant, invites everyone in the Twitterverse to help test the myth that talking to a plant helps it grow stronger and healthier. Here's how it works: go to and send the plant a message. It's that simple. Tweet about whatever you'd like: Obamacare, Tropical Storm Karen, the government shutdown, giant Asian hornets. A custom tweet-to-speech technology, developed by the agency using an Arduino-based device, will then read your tweet aloud to one of the plants. The other plant, sadly, sits in silence.



The plants run on 12-hour light cycles and are watered by an in-house lab technician. Tune in every Wednesday over the lunch hour for water showings. Watch the 24/7 live stream over the next couple of months to see if the long-standing myth might just be busted. 



“MythBusters: The Explosive Exhibition has amazing ways for visitors to get involved and play the part of a MythBuster,” said Amanda Bennett, director of marketing for the Denver Museum of Nature & Science. The goal of the site is to drive traffic to the Exhibition and increase the Museum's digital footprint by engaging with people on Twitter. “We wanted to extend that experience online for people who can’t get to the Museum in person, or who just can’t enough,” said Marty Senn, executive creative director at Carmichael Lynch. Play your part by visiting or using The plant’s life might literally depend on you.


TITLE: Talk to a Plant

Client: Denver Museum of Nature & Science
Director of Marketing: Amanda Bennett
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Exec Creative Director: Marty Senn
Creative Design Director: Andy Lund
Art Director: Doug Pedersen
ACD/Writer:  Ellie Anderson    
Creative Technologist: Matt Stanton
Head of Production: Joe Grundhoefer
Director of Interactive Production: Chris Erdrich
Interactive Producer: Trevor Green
Web Developer: Mike Sonnicksen
Project Manager: Melanie Callahan
Communication and Marketing Manager: Maria Hileman

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Categories: Environment, Corporate, Social and PSAs

Carmichael Lynch, Thu, 10 Oct 2013 06:50:52 GMT