I Like Music
Electriclime gif
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

‘Twas the Night Before Mayhem in Stop Motion Spot for Borderlands 3

Creative 215 Add to collection

Chromista’s Eddie Alcazar works with 2K’s in-house marketing team on enjoyable festive film for the games developer

‘Twas the Night Before Mayhem in Stop Motion Spot for Borderlands 3

In the latest campaign out of 2K’s in-house marketing team and the production company Chromista, we’re treated to a stop-motion holiday diorama directed by Eddie Alcazar.

The epic story continues in the interplanetary adventure of Borderlands 3, a ‘shoot and loot’ game for PC, PlayStation 4, and XBOX One, developed by Gearbox Software. While the game is a mayhem-fuelled thrill ride through the ruthless galactic borderlands, where you’re working to save the galaxy from a fanatical threat, the new ad is a deceptively peaceful jaunt - replete with an amended carol telling the tale. Characters from the game are there incognito to unlock a chest and let loose the mayhem.

2K creative director Gabe Abarcar says: “It has been an absolute joy bringing Borderlands to life for the last couple of months. This has been especially true when injecting the holiday spirit with our brand of mayhem. Let’s continue to make peace on earth and mayhem in the Borderlands.”

With a background in game development - and currently in production in a full stop-motion feature - director Eddie brought a powerful hybrid of experience to both the creative and highly technical aspects of the piece. “Stop motion is a very old and time-intensive art form, but with this project, we had the opportunity to bring it into an incredibly contemporary context and to an audience who may be less familiar with the medium,” he says.

Despite numerous technological evolutions that aid the process, stop motion is still time and labour-intensive. Eddie’s team shot the project over the course of a month, with the master shot taking up a full two weeks of that time. Each day on set saw only three-five seconds of film captured. “You have to put all of your trust in the animators and it’s in their hands really,” says Eddie. “They’re the performers of the piece, in the same way that actors are the performers in a live-action film. They have to nail it. Fortunately, we had two amazing 25-year veterans of animation to work with. Truly some of the best in the business.”

Chromista is a creative content company focused on melding storytelling with brands to create evocative advertising. Chromista offers solutions for all media platforms including commercial, social, experiential and beyond.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Production company: Chromista

Director/Editor: Eddie Alcazar

Executive Producer: Sandy Haddad

Executive Producer: Ted Robbins

Producer: Javier Lovato

Editor: Steve Forner

Colorist: Aubrey Woodiwiss

Lead Animator: Misha Klein

Animator: Heather Collins

Animator: Savannah Steiner

DP: Matthew Hazelrig

Head of Puppets: Nancy Parczyk

Production Designer: Brent Johnson


VFX: Sauvage TV


Music: Duotone

Duotone Music Producer: Ross Hopman

Music Arranger: Brad Fischer

Brand and Creative

2K team:

Sami Thessman: VP, Global Marketing Design and Creative Services

Gabe Abarcar: Creative Director

Pat Alvarado: Sr Director, Global Marketing

Ryan Taljonik: Sr Brand Manager

Kenny Crosbie: Sr Director, Global Video Production

Jason Babler: Sr Content Manager

Brandon Schug: Sr Social Media & Community Manager

Emily Goldenberg: Sr Writer

Allison Mann: Sr Media Specialist

Milja Hakala: Sr Creative Project Manager

Glenn Gutierrez: Brand Manager

Lucas Sullivan: Global Content Manager

Justin Calvert: Sr Manager, Global Content

Genres: Animation, In-camera effects

Categories: Gaming, Sports and Leisure

Chromista, Mon, 16 Dec 2019 10:36:49 GMT