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TVGla Supports Spike's TIME: The Kalief Browder Story


Infographics become powerful PSA

TVGla Supports Spike's TIME: The Kalief Browder Story
To promote SPIKE’s powerful six-part documentary series, TIME: The Kalief Browder Story, its digital agency TVGla created a series of infographics that highlight the issues of our criminal justice system in riveting detail. The infographics were so powerful, that SPIKE asked TVGla to turn it into a 30-second ad to promote the series. 
Produced by Shawn ‘Jay Z’ Carter, Harvey Weinstein and the Cinemart, the series follows the story of a 16–year-old boy who was arrested in New York for allegedly stealing a backpack.  Kalief Browder spent three years in Rikers Island, with two of those years in solitary confinement, without ever being convicted. While inside he suffered enormously both physically-  from beatings and attacks from inmates and guards - as well as mentally.

Kalief Browder never recovered from his ordeal, and three years after his release at the age of 22, he committed suicide. This documentary series is a timely look at how and why this tragedy happened and how the criminal justice system failed him.
To promote this series, TVGla went beyond the riveting images and heartbreaking storyline portrayed in the film. In an effort to highlight the specific issues that led to the horrors of Kalief’s imprisonment, the agency developed a series of three video infographics that focus on three specific story elements: what led to his arrest, bail and solitary confinement.
Each of these issues is supported by facts that call attention to the serious challenges of our criminal justice system and how Kalief Browder was harmed at every turn.
The infographics tell the following stories with fact-base statistics: 
The first is a story that highlights the Injustice of Kalief’s situation. He was locked up for allegedly stealing a backpack.
The second story “Trapped” is about Bail – and why bail is an issue. Kalief's family could not afford to post his $3,000 bail - so he was incarcerated awaiting trial.
The third story told through infographics is about “Solitary” confinement. While in jail, Kalief was subjected to solitary confinement for approximately 800 of his 1,095 days spent in Rikers. That's 23 hours a day in a tiny cell.
TIME: The Kalief Browder Story is a six-part documentary series on Spike, which premiered on Wednesday March 1st and runs thru Wednesday, April 5th at 10 PM, ET/PT.
In addition to the video infographics, TVGla produced an integrated digital media campaign that ran across such websites as Deadline Hollywood, Vulture, The Washington Post and New York Magazine. 
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The Marketing Standard, Wed, 15 Mar 2017 08:59:33 GMT