To celebrate the expansion of Diet Coke’s flavour range, consisting of Diet Coke Twisted Strawberry and Diet Coke Exotic Mango, a new multi-million-pound integrated campaign has been launched, fronted by TV star Tanya Reynolds.

Famed for her ‘nerdy coolness’, a host of clips show Tanya taking leads from an on-set director to try and bring the new flavours to life, including trying to mimic the ‘voice’ of a strawberry and show off her best ‘twisted’ moves.

The campaign, which has been led by creative agency McCann Worldgroup Europe, includes a new TVC featuring Tanya, with the same creative spanning across TV, radio and OOH from the 17th June.

Tuuli Turunen, marketing manager for Diet Coke commented: “This campaign highlights the latest example of how Diet Coke is continuing to innovate and expand the brand. The creative brings the ‘Exotic’ and ‘Twisted’ elements of the new flavours out in a humorous tone and we’re very excited to have Tanya Reynolds front the campaign to bring the new flavours to life.”

Launched in response to consumer demand, Diet Coke Twisted Strawberry and Exotic Mango are available in retailers nationwide and offers fans of the brand an exciting twist on classic Diet Coke.