TV Star Tanya Reynolds Celebrates Diet Coke's Flavour Range in Humorous Campaign
McCann Worldgroup Europe launches the new integrated campaign for Diet Coke Twisted Strawberry and Diet Coke Exotic Mango
To celebrate the expansion of Diet Coke’s flavour range, consisting of Diet Coke Twisted Strawberry and Diet Coke Exotic Mango, a new multi-million-pound integrated campaign has been launched, fronted by TV star Tanya Reynolds.
Famed for her ‘nerdy coolness’, a host of clips show Tanya taking leads from an on-set director to try and bring the new flavours to life, including trying to mimic the ‘voice’ of a strawberry and show off her best ‘twisted’ moves.
The campaign, which has been led by creative agency McCann Worldgroup Europe, includes a new TVC featuring Tanya, with the same creative spanning across TV, radio and OOH from the 17th June.
Tuuli Turunen, marketing manager for Diet Coke commented: “This campaign highlights the latest example of how Diet Coke is continuing to innovate and expand the brand. The creative brings the ‘Exotic’ and ‘Twisted’ elements of the new flavours out in a humorous tone and we’re very excited to have Tanya Reynolds front the campaign to bring the new flavours to life.”
Launched in response to consumer demand, Diet Coke Twisted Strawberry and Exotic Mango are available in retailers nationwide and offers fans of the brand an exciting twist on classic Diet Coke.
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Advertiser: Diet Coke GB
Brand Team: Tuuli Turunen, Katharina Basley, Mariya Kutmanova
Post Production / VFX
Post Production Company: Craft London, Coffee and TV
Production Company: Hungry Man
Director: Kathy Fusco
Creative Agency: McCann Worldgroup Europe
Creatives: Björn Conradi, Ben Harris
Executive Creative Director: Lee Tan
Associate Creative Director: Björn Conradi
Planning Director: Rebecca Priest
Account Team: Erika Begue, Janine Chalmovsky, Alessia Brogna
Agency Producer: Tracy Woodford
Categories: Soft Drinks, Carbonated DrinksMcCann Worldgroup, Mon, 17 Jun 2019 15:38:02 GMT