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TV Is Making History Again in Samsung's Apollo 11 Documentary

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adam&eveNYC's campaign draws its story from the Apollo 11 moon landings 50 years ago

TV Is Making History Again in Samsung's Apollo 11 Documentary
Samsung has today announced the launch of its global 'TV Is Making History Again' campaign to celebrate the newly released QLED 8K TV, created in partnership with adam&eveNYC.

The 'Making History Again' campaign, which first aired on May 15 in the US, draws its story from the Apollo 11 moon landings 50 years ago. A 60-second TV spot shows how the world gathered together to witness 1969’s historic moment of human achievement on televisions around the world. This is then brought forward to the modern day as we witness those same characters watch this era-defining moment 50 years later, now in stunning resolution and full color, on the new Samsung QLED 8K TV.

As part of the campaign, Samsung has partnered with Statement Films and CNN on the Apollo 11 documentary. This feature film created from newly-discovered, never-before-seen 65mm and 70mm archival footage from NASA and the National Archives and more than 11,000 hours of uncatalogued audio recordings, remastered into a remarkable 8K film, and premiered at film festivals and in IMAX theaters. As part of the partnership, the 60-second spot will also air within CNN’s broadcast premiere of the documentary.


“TV technology has been essential in bringing the world together to experience critical moments in modern history,” said Grace Dolan, vice president, Home Entertainment Demand Generation, Samsung Electronics America. “As we mark the 50th anniversary of Samsung Electronics and the first steps on the moon by a human, it’s only fitting that our 'Making History' QLED 8K TV commercial and multimedia campaign with CNN celebrates the past while giving a glimpse into how Samsung will continue to bring people together in the future through the power of 8K.”
 
David Brown and Daniel Bonder, ECDs, adam&eveNYC added: “Apollo 11 was one of those unforgettable moments where the world came together to watch something beyond anything they’d seen before. Samsung QLED 8K TV is allowing a new generation to experience the power seeing something truly groundbreaking.”
 
In addition to 'Making History Again' creative running across broadcast, OLV, digital, in-store and social, the cross-platform campaign also includes globally-produced branded content featuring astronaut Scott Kelly, and a globally-led sponsorship of a three-part digital video series spotlighting a new generation of female leaders who are determining where the next great discoveries will be made, developing the groundbreaking technology to send humanity to the farthest reaches of the universe, and tapping a younger, more diverse recruiting pipeline that is opening doors for the next crop of dreamers.
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Client

Advertiser: Samsung

Brand: Consumer Electronics

Chief Creative Officer: Jesse Coulter

VP, Marketing: Grace Dolan (Demand Generation)

Director of Marketing: Brian Choi (Demand Generation)

Marketing Manager: Nicole Murakami

VP Marketing: Grace Dolan (Demand Generation)

Media Agency

Media Agency: Starcom

Sound

Audio Post: Wave Studios

Sound Design: Aaron Reynolds

Sound Design: Aaron Reynolds

Creative Agency

Creative Agency: adam&eveNYC

Chief Creative Officer: Richard Brim

Executive Creative Director: David Brown, Daniel Bonder

Associate Creative Director: Jordy Molloy, Toby Kennedy

Head of Design: Mitch Horton

Head of Production: Victoria Bennett

Associate Producer: Erica Serio

Digital Producer: Sion Prys

Group Strategy Director: Stuart Harrison

Comms Strategy Director: Lindsay Orosco

Managing Director: James Rowe

Group Account Directors: Lily Waters

Account Supervisor: Erin Brogan

Post Production / VFX

Post Production Company: The Mill

VFX Supervisor: Kshitij Khanna

Colourist: Fergus McCall

Post producer: Luis Martin

2D Artist: Krissy Nordella

Production Company

Production Company: Pulse Films

Producer: George Saunders

Director: James Marsh

DOP: Alwin Küchler

President: Davud Karbassioun

Music

Music Supervision: North America - R 3 D Music (ASCAP), Global Du Vinage Publishing Ltd. (PRS)

Composer: Benjamin Wallfisch

Offline

Edit Company: Work Editorial

Editor: Neil Smith

Genres: Documentary, Scenic, Storytelling

Categories: TV, Consumer Electronics

adam&eveDDB, Fri, 24 May 2019 12:57:20 GMT