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TV Host Elaine Lui Gets Haunted for Lowe Roche's 'Fearless Challenge'

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Canadian personality enters a haunted house to raise money for Canadian Cancer Society

TV Host Elaine Lui Gets Haunted for Lowe Roche's 'Fearless Challenge'

TV host and blogger Elaine Lui ​​has faced her greatest fear - being in a haunted house - to raise money for the Canadian Cancer Society.

To support the Canadian Cancer Society's new signature fundraiser, the Fearless Challenge, Elaine Lui​(Lainey Gossip) ​pledged $1000 to face her fear of being in a haunted house. She has met her fundraising goal, and now you can see her, just in time for Halloween, getting extremely freaked out in a dark and scary house. 

The ​Fearless Challenge, ​was ​created by​ Toronto-based​ Lowe Roche, for the Canadian Cancer Society.


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Creative Agency

Creative Agency: Lowe Roche

Genres: People

Categories: Charity, Corporate, Social and PSAs

MullenLowe U.S., Thu, 30 Oct 2014 14:16:45 GMT