senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Turn Your Shoe Into a Wah Pedal with the Converse Chuck Taylor All Wah

23/06/2016
Advertising Agency
London, UK
96
Share
Critical Mass and Converse bring a new level of freedom to guitar playing

Converse Inc. has announced the global launch of the latest Chuck Hack project – the Converse Chuck Taylor All Wah. 

The All Wah was born three years ago during Converse’s Chuck Hack sessions, where Critical Mass presented the first prototype of a Chuck Taylor with a built in Wah pedal. 

Fast-forward to 2016 with an innovative design and development from leading fashion and wearable technology brand CuteCircuit, the All Wah brings a new level of freedom to guitar playing, with the sole of the All Star transforming foot movement into Wah modulation, using cutting-edge micro-sensor technology. 

Simply move your foot as you would, using a traditional Wah pedal and the sneaker does the rest, communicating wirelessly via Bluetooth to the Wah Box for the Wah effect. 

The All Wah can be used in a classic stage set-up with an Amp or connected to a MAC or iPhone.

During February and March 2016, 13 guitarists were selected to take the All Wah Chucks on stage, merging the iconic sneaker with music through technology and style. 

Pushing musicians to unleash their creativity, Converse’s Chuck Taylor All Wah is the next step to limitless imagination.



Credits
Agency / Creative