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Turkish Airlines Looks to Africa in Latest Campaign Featuring Didier Drogba

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Creative post house UNIT collaborates with Knucklehead & director Finn McGough for new spot

Turkish Airlines Looks to Africa in Latest Campaign Featuring Didier Drogba

UNIT, incorporating UNIT VFX & UNIT Sound, recently collaborated with Knucklehead and director Finn McGough on this latest film for Turkish Airlines created by Crispin Porter + Bogusky London. 

Featuring Ivory Coast-born international footballer Didier Drogba, the film promotes how dynamic and confident the African continent has become with a simple yet poignant line ‘In the past, we looked to the West and the East for inspiration and prosperity, but now – I look back home to Africa’. 

Intrinsic in capturing the ambition and energy of the film, the Grade created by UNIT’s award-winning Head of Colour Scott Harris embellishes the rich and vibrant images of a variety of inspired scenes including some colourful Instagram fashionistas and a surfboard shaper.

On collaborating with director Finn McCough, Scott comments, “We really wanted to give this film the life and energy it deserved and I absolutely loved working with Finn, he accepted my Australian ‘quirks’ for what they are and let me bring to the table my thoughts on the direction of the grade”. 

“We definitely all benefited from having the whole project done under the same roof. Any online work that needed to come back through grade could be done almost as soon as it was rendered out from online, and the guys could see it in all of it glory on the Dolby monitor in the grading suite”

Indeed with both audio and visual facilities under one roof, UNIT Sound was also able to contribute under the direction of Senior Sound Designer Gez Lloyd.

"The soundtrack for this lovely film is mainly built around the music track.  We'd spent a fair bit of time building sounds into some of the scenes to bring them to life and work with whatever the current music track was as the job progressed. However most of the graft was editing multiple versions of multiple music tracks to find the one that really worked best.  We were spoilt with a lot of great tracks to work with but when we dropped in The Chant, by Ibibio Sound Machine, we all felt 'that's the one' and were pleased when it was approved.  Even better, I was then given the individual elements of the track, so we could build an edit and mix it exactly how we wanted it to work around the sound design and Drogba's VO in the film.  Really satisfying."

Turkish Airlines - Look to Africa
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Music Production: Pitch ‘n Sync

Sound Design: Gez Lloyd @ UNIT


Edit Company: The Whitehouse

Editor: Mark Burnett

Post Production / VFX

Colourist: Scott Harris

Executive Producer: Ian Luxford

Post Production Company: UNIT

Producer: Magda Krimitsou

Visual Effects: Fasa Oyibo & Rob Ellis

Production Company

Production Company: KNUCKLEHEAD

Director: Finn McGough

Producer: Lindsay Turnham

DOP: Jaime Feliutorres

Creative Agency

Creative Agency: CP+B London

Executive Creative Director: Dave Buonaguidi

Director of Integrated Production: Matt C. Minor

Creatives: Martins Millers and David Carr

Client Servicing: Charles Faircloth

Producer: Sian Parker / Chris Chapman

Senior Account Director: Ilkay Dibekoglu

Account Management: Irem Onel

Head of Business Management: Susan Grant

TV Producer: Sian Parker

Genres: People, Scenic

Categories: Airlines, Travel

UNIT Studios, Thu, 02 Feb 2017 13:36:55 GMT