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Turkey Stuffing Nightmare? Renault Presents 'Ideas for an Easier Christmas'

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Publicis Conseil's 'The Loft' teams up with Henry director Olivier Babinet for snackable Christmas short

Turkey Stuffing Nightmare? Renault Presents 'Ideas for an Easier Christmas'
Renault has created a short Christmas video, “Ideas for an Easier Christmas” that applies the brand’s ‘Easy Life’ philosophy to a familiar festive task, stuffing the turkey. Created for social media, the video presents a man reluctantly stuffing a turkey. 

As he is struggling, Renault eventually rescues him. Just like Renault cars, which feature a very handy Easy Life Drawer, the turkey happens to be equipped with a small drawer of its own. Thus the man can easily stuff the turkey and prepare Christmas. 

A good idea makes life easier 

The short, humorous video aims to humanize the brand and help audiences understand the Renault brand beyond its car models. 

Patrick Lara, Managing Director, Publicis Conseil: “It was important for us to communicate Renault’s ‘Easy Life’ value as a mindset that can be applied to all walks of life, not just cars and car features. Christmas was the perfect moment for us to apply this mindset to, as we know that organising the perfect Christmas is a stress for families.” 

Carine Gailliez, Global Content & Media Director, Renault: “We work with The Loft to create brand content that communicates how Renault can make life easier. For Christmas, we wanted to target a demographic that celebrates Christmas and apply this Easy Life thinking to real life situations they can relate to, like stuffing the Christmas turkey. We’ve targeted a specific group at a key moment to show how Renault can make Christmas easier in a ‘tongue-in-cheek’ way.” 

The Loft delivers the “Ideas for an easier Christmas” video alongside a series of snackable Christmas content to global Renault markets. The film was created by The Loft at Publicis Conseil, directed by Olivier Babinet and produced by Henry.

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Editor: Jordi GUEYRARD

Post Production / VFX

Post Production Company: NOD Paris

Producer: Géry BOUCHEZ

Client

Advertiser: Renault

Global Content and Media Director: Carine GAILLIEZ

Project Manager: Sara ROSENBERG, Mathilde CHAISE

Advertising Manager: Giovanni COSTA

Production Company

AD:

Director: Olivier BABINET

DOP: Elodie TAHTANE

Producer: Marine DORFMANN

Production Company: Henry

Production Director: Fabrice GODIN

Model Maker: Fred GLON (Atelier 1867)

Creative Agency

Creative Agency: Le Loft @ Publicis Conseil

Designer: Anthony 'Maztrone' THIEBAUX

Executive Creative Director:

Strategic Planner: Neil TAMZALI

Creatives: Greg TORMO, Stéphane SITTER

Publicis Conseil, Tue, 19 Dec 2017 13:35:12 GMT