In Japan, there’s a folk tale of a hero who symbolises 'challenge'. His name is Momotaro (Peach boy).
He was born from a peach. One day, along with his new friends, dog, monkey and pheasants, they teamed up to fight the big bad red demon. Yes, just like the rival who Pepsi has always been battling with.
Tugboat saw the story as the perfect opportunity to build the campaign for Pepsi's new 'Pepsi Zero' product line.
The popular folk story is told from the brands point of view in the first episode of the campaign series.
The spectacular story will continue through out the year, the next spot is scheduled around May 2014.
Client: Suntory Holdings Limited
Product: Pepsi Zero
Title: “The peach boy” Episode Zero
Duration: 90 sec
Creative Agency: TUGBOAT
Creative Director: Yasumichi Oka, Shin Takaue
Copy writer/Creative Director: Taku Tada
Art Director: Seijo Kawaguchi
Director: Koichi Iguchi
DOP: Darren Lew
Producer: Masakatsu Kasai, Sunao Nonaka
Production company: Tohokushinsha Film Corporation
Other agency(s): Yomiko Advertising
Genres: Visual VFX, Action, Storytelling
Categories: Soft Drinks, Carbonated Drinkslbbonline.com, 6 years ago