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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Tuft & Needle Reflect on America's Debatable Sleepless Decision Making
12/12/2019
Group745
Advertising Agency
Los Angeles, USA
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72andSunny Los Angeles partnered with the mattress company to get Americans to share their sleepless decisions
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As we near the start of 2020, we reflect on our decisions of 2019. The weird, the wild, and the questionable.

In the short form film, ‘Sleep on it, America with Neal Brennan,’ mattress brand Tuft & Needle partnered with creative agency, 72andSunny Los Angeles to issue a wake-up call for sleep, connecting America’s chronic sleeplessness to our increasingly debatable decision making.

Comedian Neal Brennan was tapped to host the film, roasting America’s most talked about choices of 2019—from the failed storming of Area 51 to the overnight craze around the face-ageing app associated with Russian data breaches.

‘Sleep on it, America with Neal Brennan’ will air on social beginning Wednesday, December 11th and will kickoff a week long social campaign inviting people to share their own questionable decisions on Twitter (#sleeplessdecisions @tuftandneedle) for a chance to win a free Tuft & Needle mattress.

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