TSB Makes Covid-19 Banking Easier in Remote Filmed Campaign 

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TSB staff filmed spots from their own homes for McCann Worldgroup and The7stars
TSB Makes Covid-19 Banking Easier in Remote Filmed Campaign 

TSB is set to launch a new campaign to help customers understand the support available to them in these unprecedented times. 

Created by TSB’s new lead-creative agency, McCann, and filmed entirely by staff members, the three 20 second commercials focus on the breadth of initiatives available to support customers. From repayment holidays on mortgages, loans and credit cards to a Fraud Refund Guarantee, and Smart Agent, an online chat service designed to help individuals and businesses bank from home.

As Covid-19 poses a number of challenges for consumers, businesses and communities, TSB knows how important it is to give their customers the right help, guidance and support to manage their money. Key issues and concerns were identified through research and social media listening, so that the work would give customers the reassurance and financial confidence they need. 

The insights were then crafted into commercials with the help of front-line staff members, bringing to life the individual commitment to helping people that remains one of TSB’s founding principles.

The campaign launches on Saturday 25th April and will run until July. The campaign is built to maximise reach of TSB customers, and activity has been bought by the7stars to run across Channel 4, ITV and Sky with additional support across DAX to further bolster reach. 

Pete Markey, chief marketing officer, TSB: “This new campaign has been developed in record time with our friends at McCann and the7stars to highlight to our customers the various ways we can help them at this challenging time. Helping people in local communities is part of our DNA at TSB and we’ve chosen three of our front-line colleagues to help front this new campaign.”

Caroline Tucker, client lead - the7stars: “TSB’s agility to respond to its customer needs has allowed us to create a media campaign that not only delivers useful information but support for their customers when they need it most” 

Rob Webster and Alexei Berwitz, creative directors at McCann said: “There’s a real sense of integrity and calm at the heart of the TSB brand and its people.  At a time when customers are crying out for reassurance, putting staff members front and centre felt like the right thing to do.”


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McCann
Business Leadership

Account Director: Leyla Bell

Senior Account Manager: Vicky Humphries 

Creative

Chief Creative Officer McCann UK & Co-President, McCann London: Laurence Thomson

Chief Creative Officer McCann UK & Co-President, McCann London: Robert Doubal 

Creative Director: Rob Webster, Alexei Berwitz

Senior Creative: Jo Griffin, Ben Buswell 

Design

Head of Design: Lisa Carrana

Senior Designer: Roland Williams 

Project Management

Head of Project Management: Leah Kennedy 

Senior Project Manager: Lauvon van der Leeuw

Production Print

Senior Print Producer: Angelo Tsolkas

Production Broadcast

Executive Producer: Amos Usiskin

Senior Producer: Susie Lau 

Director: Blake Claridge

Editor: Sam Mitchell

Audio Engineer: Giselle Hall 

Business Affairs: Rohan Anderson, Molly Strasser 

Planning

Chief Strategy Officer: Theo-Izzard Brown 

Strategy Director: Matilda Ruffle 

Junior planner: Arianna Namaki 

Media Planner / Buyer: Tommy Gleadell

TV Planner / Buyer: Jack Paton

The7stars
Account management

Account Lead: Caroline Tucker 

Digital

Digital Lead: Jonathan Harrison 

Planning
TSB
Marketing

Chief Marketing Officer: Pete Markey

Head of Brand, Marketing & Transformation: Keith Gulliver

Brand, Transformation and Advocacy Senior Manager: Nick Lancaster

Head of Marketing and Engagement: Emma Stacey 

Senior Marketing Manager: David Porter 

Marketing Manager: Fiona Gillespie

Assistant Marketing Manager: Shona Bradley 

Assistant Marketing Manager: Adam Puddy 

Marketing Risk Manager and Financial Promotions Manager: Elaine Flanagan

Genres: People, Dialogue

Categories: Banking, Finance

McCann Worldgroup, 2 months ago