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Truly Hard Seltzer Experience Helps You Have the Perfect Patio Season

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Momentum’s immersive experience reacts with the weather to help drinkers become part of the experience

Truly Hard Seltzer Experience Helps You Have the Perfect Patio Season

Patio season is back in Toronto and Truly Hard Seltzer (the official hard seltzer of Union Summer) is giving Union Summer patio goers a chance to experience Truly TO and its promise of joyful discovery. Titled ‘A TRULY Perfect Day’, the experience leans on an insight Torontonians feel at their core - that when summer shows up, we come alive. No matter the weather, or time of day, every single moment of summer is truly perfect.

Using a variety of techniques and materials, like dichroic film, mirrored acrylic and nature inspired die cuts, Momentum created an immersive experience designed to reflect vibrant colours that constantly morph and evolve with the weather and time. The space and structures built within it react to sun, rain, wind, light, and temperature. But more than that, “TRULY drinkers become a part of the experience” says Patrice Pollack, SVP, ECD at Momentum. “The colours cast from the reflections of light, are reflected on them too - adding even more colour, dimension and flavour to the space.”

'At Truly, we are rooted in inspiring joyful discovery and what better way to do so than creating a unique summer oasis in the heart of the city that evolves every time you visit. To add additional discovery to this activation, we will have eight exclusive flavours on offer at TrulyTO throughout the summer so guests can experience the wide variety of flavours we have in our portfolio.' Jess Boland, marketing director at Moosehead Breweries.

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Momentum Worldwide Canada

Momentum Worldwide: Experiential activation agency lead for this project (lead all aspects of this activation)

Arrivals + Departures: Truly creative AOR

Craft PR: Truly PR AOR

Media Experts: Truly Media AOR

Categories: Alcopops, Alcoholic Beverages

Momentum, Wed, 29 Jun 2022 10:11:08 GMT