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Truist Bank Takes Over Miami for Super Bowl LIV Weekend

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The campaign from StrawberryFrog serves Truist as the official bank of the Super Bowl host commitee
Truist Bank Takes Over Miami for Super Bowl LIV Weekend

Truist bank is bringing its brand to life in Miami during Super Bowl LIV weekend.

With all eyes on Miami, visiting sports fans and residents can expect to see branding throughout the Miami area including at Miami International Airport and Fort Lauderdale-Hollywood International Airport, on billboards and double decker busses and in two major brand moments at The Citadel and Bayside areas.

Truist is serving as the official bank of the Miami Super Bowl host committee. This Super Bowl, Truist is proud to be the official bank of the Miami Super Bowl Host Committee and the lead partner for the MSBHC Hospitality House, furthering its commitment to support the city of Miami and engaging with the community. 

For the second year in a row, Truist is continuing SunTrust’s sponsorship of The Confidence Classic and bringing two unique and affordable experiences to the Super Bowl host city. These events offer visiting fans, sports enthusiasts and local Miami residents the opportunity to join in on the excitement of the Big Game. 

On Friday, January 31th, kick off football’s biggest weekend with the Celebrity Super Slam charity basketball game hosted in partnership with Chad ‘Ochocino’ Johnson in support of the Irie Foundation – an organisation that works year-round to improve and create a positive impact on the lives of South Florida’s at-risk youth.

On Saturday, February 1st, watch your favourite athletes, musicians and celebrities take the field for a flag football match-up. The family-friendly event will include a Tailgate Zone, pre-game ceremony featuring Florida International University’s marching band and a can’t-miss half time show with South Florida native Jake Miller.

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Agency

Agency: StrawberryFrog

Founder and CEO: Scott Goodson

Executive Creative Director: Tyler DeAngelo

Head of Business Partnerships: Shana Bellot

Senior Account Director: Dori Ellowitch

Account Executive: Emily Nelson

Director of Project Management: Liz Scordato

Senior Project Manager: Mark Nikaj

Head of Strategy: Chip Walker

Senior Strategy Director: Deaglan MacFarland

Design Director: Christopher MacFarlane

Senior Designer: Diana Backer

Head of Production: Afsaneh Berjis

Producer: Venessa Merrin


Production

Production: CHIMNEY

VFX Supervisor: Sam O’Hare

Head of Post Production: Nicole Melius


Marketing

GMR Marketing: Sponsorship Consulting and Experiential

Senior Vice President: Jimmy Bruns

Senior Account Director: Marie Swegle

Account Supervisor: Kristin Peters

Account Executive: Emily Murray

Account Executive: Katelyn Gualtieri

Producer: Scott Knueppel

Sr. Digital Product Associate: Megan Nagel

Procurement Specialist: Kayla Kropidlowski

Sr. Creative Designer: Lindsey Dressnandt

Sr. Creative Project Manager: Lisa Dellabella

Staffing Services: Mandy Pride

22squared

VP Media Director: Charlie Legg

Associate Media Director: Erica May

Media Planner: Gianna Gagliardi

StrawberryFrog, Thu, 23 Jan 2020 11:53:02 GMT