This year, to poke fun at the hype around the world’s most anticipated ad break, Truant London
has created a Super Bowl parody to make adland smile. The advertising, media and music agency unites the three disciplines to drive an unfair share of attention for rebellious brands. Truant uses its spirit of creative disobedience to gain recognition for the current and next wave of defiant businesses; a creative philosophy that can be found throughout all the agency’s campaigns, as well as in the way it runs itself.
The agency is all about finding an unfair share of attention for brands (including its own), and are strong believers that you don’t need big budgets to do it. All it takes is an interesting, different approach. Given that it's never had the chance to do a Super Bowl commercial before, the team thought: “Wouldn’t it be great if we did one for the agency?” as a little experiment to see how much attention it can get for peanuts. It’s also a little self aware joke that quietly pokes some fun at the unbelievable hype that surrounds Super Bowl advertising.
The team worked with MDRN Love to produce the film and used entirely stock footage alongside some pretty retro editing and motion graphics to bring it to life.
“Turns out we probably should have looked up what the Super Bowl was before making this…” said George Bartlett, creative at Truant.