has hired Troy Mastin as chief financial officer. He will oversee finance and operations across the company, which has offices in Chicago, Boston and Atlanta, and work closely with CEO, Ron Bess.
MERGE sought Mastin because he is a dynamic leader who possesses a unique combination of financial expertise and broad industry experience.
“Troy is a hands-on and collaborative finance leader who will help our agency teams strategically drive businesses forward,” said Ron Bess, CEO of MERGE Network, a unified agency with capabilities in strategy, creativity and technology.
Mastin spent seven years in key leadership positions at The Marketing Store in Chicago after he was hired in 2009. As VP, Global Finance and Strategy, he managed a finance team that developed a transformative growth strategy for the company.His duties included budgeting, planning, analysis, key contracts, negotiations and legal activities. In 2012, he was promoted to SVP, Global Strategy and Operations. In this role, Mastin led The Marketing Store’s strategic planning across six distinct operating units and was actively involved in the oversight and management of key budgeting, planning and staffing decisions around the global network.
Mastin hasled the transformation of companies across categories and is especially at homein the digital space. He has been a C-suite advisor to private equity firms,corporations and boards and was one of the original equity analysts associatedwith the Google IPO. During his decade-long career as an analyst, Mastinwas named a Wall Street Journal “Best on the Street” analyst twice for theAdvertising and Marketing sector.
“I’m excited to join the MERGE team of seasoned and dynamic leaders -- particularly as we enter our next phase of transformation and growth,” Mastin commented.