Trouble Occurs When You Don't Care for Your Car in Comedic Renault Spot
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Publicis Conseil shows what happens when you show no care for fixing your car with Renault Genuine Parts
When people have to change a part of their car, they tend to show disinterest in the way it’s done. They want a cheap, stress free, and immediate solution. In other words, they don’t want to care.
Unfortunately, by doing so, they sometimes end up doing more harm than good.
To illustrate this idea, Publicis Conseil has launched a new digital campaign for Renault, with a series of films directed by Côme Ferré and produced by Wanda. The films, the first of which can be watched below, presents four people who ultimately get into trouble they could have avoided if they cared to buy Renault Genuine Parts.
When you don’t buy Renault Genuine Parts for your Renault, you never know what can happen. The simple yet effective campaign has been on-air internationally since May 2019.
Clients: Karine Lorin, Carole Gaultier, Naomi Nascimento, Danielle Eggerickx, Julie Bokhobza
Production Company: Wanda
Director: Côme Ferre
Producer: Claude Fayolle
DOP: Eugenio Galli
Photography: Point 11
Creative Agency: Publicis Conseil
Executive Creative Director: Marcelo Vergara
Copywriter: Guillaume Sabbagh
Art Director: Matthieu Berthault
Co-President: Marco Venturelli
Account: Frederik Volpert, Arnault Bernardin
Strategic Planning: Barnabé Poncet
Digital Project Manager: Camille Boisjibault
Agency Producer: Sarah Bouadjera
Process Manager: Claire Diot
Genres: Comedy, People, Storytelling
Categories: Automotive, CarsPublicis Conseil, 1 year ago