Trouble Occurs When You Don't Care for Your Car in Comedic Renault Spot

When people have to change a part of their car, they tend to show disinterest in the way it’s done. They want a cheap, stress free, and immediate solution. In other words, they don’t want to care. 

Unfortunately, by doing so, they sometimes end up doing more harm than good. 

To illustrate this idea, Publicis Conseil has launched a new digital campaign for Renault, with a series of films directed by Côme Ferré and produced by Wanda. The films, the first of which can be watched below, presents four people who ultimately get into trouble they could have avoided if they cared to buy Renault Genuine Parts.

When you don’t buy Renault Genuine Parts for your Renault, you never know what can happen. The simple yet effective campaign has been on-air internationally since May 2019.