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Trolli's Delicious Weirdness


Periscope and Hungry Man combine sweet with strange

Trolli's Delicious Weirdness

Ferrara Candy Company and Minneapolis-based creative agency Periscope have launched the new Trolli 'Weirdly Awesome' campaign. This is the first national marketing push behind the Trolli brand aimed at garnering sales for all of its chewy candies, including Sour Brite Crawlers—currently the #1 item in the growing gummi category.  



Gleaning inspiration from the weird shapes, funky colours and irresistible playfulness of Trolli gummies, the work was created to appeal to teenagers’ absurd sense of fun. “Our products break away from the rest of the pack. We decided that taking a similarly unexpected approach with our creative made perfect sense,” says Jamie Mattikow, Chief Commercial Officer at Ferrara Candy Company.



Being decidedly offbeat also resonated with the creative team. “As we dug into the assignment, the thing that we kept coming back to is that weird is the new currency of cool. And Trolli has the ideal amount of irreverence as a brand to pull off weird in an authentic way,” says Charlie Callahan, Periscope’s executive creative director. “So we decided to celebrate weird, honour awesome and spread ridiculousness.” 
The campaign centres on blitzing a plethora of outrageous content across teens’ favourite digital platforms in both paid and earned media. The mix aims to keep teens hungry for ongoing delicious weirdness from the brand. Ferrara Candy Company selected Periscope to handle brand advertising for Trolli in June this year. “Winning business is always sweet, and in this case, it’s both literal and figurative,” said Greg Kurowski, Periscope president and CEO. “The team presented big thinking that will help move the needle for this iconic brand, and we couldn’t have been happier to add them to our roster. Needless to say, we’ve stocked plenty of Trolli products to fuel this weirdly awesome work.”




Client: Ferrara Candy Company
Brand: Trolli
Campaign Title: Weirdly Awesome

Creative Agency: Periscope, Minneapolis
Executive Creative Director: Charlie Callahan
Creative Director: Rob Peichel 
Senior Art Director: Jen Neis
Senior Copywriter: John Sullivan
Producer: Kelly Farley 

Production Company: Hungry Man
Director: Dave Laden
Executive Producers: Kevin Byrne, Dan Duffy/Mino Jarjoura 
Producer: Caleb Dewart
Director of Photography: Christian Spranger

Editorial: Arcade Edit
Editor: Nick Rondeau
E.P. Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Post Producer: Gavin Carroll
Assistant Editor: Carmen Hu

Telecine: The Mill
Executive Producer: LaRue Anderson 
Colorist: Greg Reeves

Online & FX: Brewster Parsons
Lead Flame Artist: Louis Mackall
Producer: Georgina Poushkine
Owner/President: Darcy Parsons

Music: Echo Boys
Artists: Tom Lecher, Alex Berglund, Tyler Tholl 
Audio Producer: Sara Davidson 

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Genres: Comedy

Categories: Food, Sweet

Hungry Man US, Wed, 25 Sep 2013 15:22:05 GMT