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Trollers Brings the Adventure to the TV Screen for Troller T4 2021 Automatic Spot

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Wunderman Thompson Brazil celebrates the adventurous spirit form the home
Trollers Brings the Adventure to the TV Screen for Troller T4 2021 Automatic Spot

Take a deep breath, Trollers is the name of the brand’s newest campaign to launch their new model, the Troller T4 2021 Automatic. In order to do so in the middle of the pandemic, Trollers had to imagine adventurers stuck to their television screens: trollers -  who are passionate for adventure, the open road, and dirt - living during the quarantine, feeling impatient while locked indoors, counting the days until their next adventure. 

Based on this situation, Wunderman Thompson Brazil came up with humorous ways to let out the adventurous spirit from the apartment and show, of course, that Troller knows everything about adventure, even when trollers are indoors. 

At the end of the films comes good news: freedom, which is about to arrive, and the newest launch by a brand that is an expert on the subject.  

“Trollers suffer a lot when they need to stay indoors. The idea was to represent, in a fun way, the despair of not being able to be in the mud, offroading. For that, we used one of the greatest icons of the quarantine: computer screens. And the new Troller T4 2021 Automatic arrives paving the way for when they will be free again,” explains Murilo Melo, creative director at Wunderman Thompson Brazil.

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Agency  

Agency: Wunderman Thompson Brasil

Campaign: Take a deep breath, Trollers

Client 

Client: Troller

Creative

CCO: Keka Morelle

Creative Director: Murilo Melo e Gabriel Sotero

Creative Time: Zeca Castilho, Micael Andrade e Marcus Prado

Direction: Marcus Prado e Zeca Castilho

Motion: Marcus Prado

Edition: Marcus Prado

Sound Producer: Marcus Prado

Production Director: Maisa Delgado

Business Leader: Fernanda Ricci

Director of Business: Sergio Porro 

Client Services: Denise Frasseto

Media: Carol Bertão, Hully Sá, Alan Abreu, Jessica Luana

Head of Planning: Stella Pirani

Planning: Marcus Pesavento, Marcelo Facchinato e Luiz Miranda.

PR: Andrea Assef, Vivian Zeni

Client Approval: Reinaldo Faga, Lilian Lucena

Categories: Automotive, Cars

Wunderman Thompson Sao Paulo, Tue, 01 Sep 2020 12:16:12 GMT