Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Trollers Brings the Adventure to the TV Screen for Troller T4 2021 Automatic Spot



Wunderman Thompson Brazil celebrates the adventurous spirit form the home

Trollers Brings the Adventure to the TV Screen for Troller T4 2021 Automatic Spot

Take a deep breath, Trollers is the name of the brand’s newest campaign to launch their new model, the Troller T4 2021 Automatic. In order to do so in the middle of the pandemic, Trollers had to imagine adventurers stuck to their television screens: trollers -  who are passionate for adventure, the open road, and dirt - living during the quarantine, feeling impatient while locked indoors, counting the days until their next adventure. 

Based on this situation, Wunderman Thompson Brazil came up with humorous ways to let out the adventurous spirit from the apartment and show, of course, that Troller knows everything about adventure, even when trollers are indoors. 

At the end of the films comes good news: freedom, which is about to arrive, and the newest launch by a brand that is an expert on the subject.  

“Trollers suffer a lot when they need to stay indoors. The idea was to represent, in a fun way, the despair of not being able to be in the mud, offroading. For that, we used one of the greatest icons of the quarantine: computer screens. And the new Troller T4 2021 Automatic arrives paving the way for when they will be free again,” explains Murilo Melo, creative director at Wunderman Thompson Brazil.


Agency / Creative
Post Production / VFX
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Automotive, Cars

Wunderman Thompson Sao Paulo, Tue, 01 Sep 2020 12:16:12 GMT