Wunderman Thompson Sao Paulo
Tue, 01 Sep 2020 12:16:12 GMT
Take a deep breath, Trollers is the name of the brand’s newest campaign to launch their new model, the Troller T4 2021 Automatic. In order to do so in the middle of the pandemic, Trollers had to imagine adventurers stuck to their television screens: trollers - who are passionate for adventure, the open road, and dirt - living during the quarantine, feeling impatient while locked indoors, counting the days until their next adventure.
Based on this situation, Wunderman Thompson Brazil came up with humorous ways to let out the adventurous spirit from the apartment and show, of course, that Troller knows everything about adventure, even when trollers are indoors.
At the end of the films comes good news: freedom, which is about to arrive, and the newest launch by a brand that is an expert on the subject.
“Trollers suffer a lot when they need to stay indoors. The idea was to represent, in a fun way, the despair of not being able to be in the mud, offroading. For that, we used one of the greatest icons of the quarantine: computer screens. And the new Troller T4 2021 Automatic arrives paving the way for when they will be free again,” explains Murilo Melo, creative director at Wunderman Thompson Brazil.
Agency: Wunderman Thompson Brasil
Campaign: Take a deep breath, Trollers
CCO: Keka Morelle
Creative Director: Murilo Melo e Gabriel Sotero
Creative Time: Zeca Castilho, Micael Andrade e Marcus Prado
Direction: Marcus Prado e Zeca Castilho
Motion: Marcus Prado
Edition: Marcus Prado
Sound Producer: Marcus Prado
Production Director: Maisa Delgado
Business Leader: Fernanda Ricci
Director of Business: Sergio Porro
Client Services: Denise Frasseto
Media: Carol Bertão, Hully Sá, Alan Abreu, Jessica Luana
Head of Planning: Stella Pirani
Planning: Marcus Pesavento, Marcelo Facchinato e Luiz Miranda.
PR: Andrea Assef, Vivian Zeni
Client Approval: Reinaldo Faga, Lilian Lucena
Categories: Automotive, CarsWunderman Thompson Sao Paulo, Tue, 01 Sep 2020 12:16:12 GMT