Following a competitive review, Trojan Brand Condoms, a Church & Dwight Co., Inc. brand, has tapped 72andSunny New York as its lead creative agency. As the leader in the condom category, Trojan will work with 72andSunny New York to engage a new generation of consumers with evolving behaviours and attitudes towards sex and dating. The first work will launch later this summer.
Justine Armour, executive creative director at 72andSunny New York, said: "Of course we're thrilled to be partnering with Trojan. The holy grail of creative briefs! We've loved getting to know the team so far, and having a chance to shape the cultural conversation around why using condoms is so important. We're excited by this challenge."
Bruce Weiss, vice president of marketing at Trojan Brand Condoms, said: “We are excited to have 72andSunny on the Trojan team. Their work is truly insight based and impactful. Furthermore, they share the passion behind the Trojan brand’s mission of promoting sexual health.”
Trojan brand condoms are America's #1 condom, trusted for over 100 years. Trojan brand latex condoms are made from premium quality latex to help reduce the risk of unintended pregnancy and sexually transmitted infections. Every condom is electronically tested to help ensure reliability. There are more than 30 varieties of Trojan brand condoms to satisfy people’s variety of desires and needs. More Americans trust the Trojan brand than any other condom. The maker of Trojan brand condoms is committed to investing in public health efforts to support sexual health. For more information, visit www.TrojanBrands.com.