Triumph International have appointed VCCP as their global creative and strategic agency following a competitive three-way pitch.
With 130 years of heritage and over 2,000 stores worldwide, Triumph are the fit experts. They understand that lingerie lays the foundations for the moments that express how a woman wants to live her life, what she sets out to achieve, and who she is.
The remit is to create a new global TV and social campaign for Spring/Summer and Autumn/Winter 2018 to run in Asia, China and Europe.
VCCP Sophie Clark, Creative Director commented:
"This is an outstanding opportunity to do famous and meaningful work that gets noticed by women all over the world, deserving of Triumph and their expertise."
VCCP Vice Chairman Julian Douglas added:
"This global win is a great opportunity for Triumph to overturn the conventions of the lingerie category by shifting the focus from women's bodies to women's attitudes, and presenting women as active subjects shaping their own stories, instead of passive objects in a story written for them by someone else."