Tribal Worldwide NZ Snares Danica Paki for Business Lead Role

Tribal Worldwide NZ has today announced the appointment of Danica Paki, who joins the agency as business lead. Most recently Danica held the position of head of client services at Isobar New Zealand, following roles at Young&Shand and Satellite Media.

Tribal was launched earlier this month as a dedicated digital agency within the DDB Group, headed by managing partners Liz Knox, James Blair and Haydn Kerr.

Blair says Paki brings with her a demonstrated history of exceptional client service and the ability to lead complex digital projects driving significant business results for clients. Her experience covers a wide range of categories from tech to FMCG and property, and scales from SMEs to multinationals.

Says Blair: “We’re very excited to have Danica onboard. Already she’s brought valuable strategic perspective to what we are trying to achieve and I know our clients will appreciate her clear thinking and ambitious commitment to driving growth for their businesses through innovative digital solutions.

“When thinking about who would be right for this role, we really wanted someone who is not only a consummate client service professional and leader but also brings strategic firepower and strong technical understanding. That’s a rare combination and we’re very pleased to have found that in Danica.”

For her part, Paki says she’s already enjoying getting stuck into the work at Tribal and getting to know her new team.

Says Paki: “I’m thrilled to be part of the Tribal team,. Working alongside Haydn, Liz and James was a hugely appealing opportunity. I’ve had great admiration for the work they’ve delivered as part of DDB, and I know Tribal is going to push the boundaries even further.”

For more information about Tribal, its services and team, www.tribalworldwide.co.nz.