Tribal Worldwide has created the first ever out-of-home (OOH) campaign for PartyPoker to promote the Partypoker app and drive users to download it for playing online poker and casino games on the go. 

The OOH campaign launched this month and is specifically targeting bar and restaurant-goers in the New Jersey market, where online gambling recently became legal.

The two spots display funny puns playing on the common behavior of people constantly being on their mobiles “TEXTING YOUR EX WILL NEVER WIN YOU $10,000," and letting the consumer know online gambling is no longer illegal (as opposed to marijuana!) “IT’S THE ONLY LEGAL POT IN NEW JERSEY".