Tribal DDB Amsterdam wins SXSW 15th Annual Interactive Award
Tribal DDB Amsterdam wins SXSW 15th Annual Interactive Award
Tribal DDB Amsterdam is announced the winner of the Music category at the SXSW Interactive Awards (http://sxsw.com/interactive) for their work on Philips’ ‘Obsessed with Sound’ campaign.
The winners were revealed last night at the 15th Annual SXSW Interactive Awards ceremony in Austin, Texas. The SXSW Interactive Music category rewards exceptional projects related to musicians, bands, and the music industry.
Philips ‘Obsessed with Sound’ is an interactive music video featuring a performance by the Dutch Metropole Orchestra. The premise of the ‘Obsessed with Sound’ campaign is to hear every detail. The website gives the audience a unique opportunity to see and hear the Grammy award-winning orchestra as they perform an especially composed orchestral piece.
Sandra Krstic, Deputy Managing Partner, Tribal DDB Amsterdam said:
“It is truly rewarding to see innovative and relevant use of music - and the superb performance of the Metropole Orchestra - being recognized by the world’s renowned music experts. The SXSW Interactive Festival and Awards are known for an exceptional standard of work. It is an honour for Tribal DDB Amsterdam to be in the winners’ league.”
The ‘Obsessed with Sound’ campaign is the only SXSW Interactive Awards 2012 winner produced by an Amsterdam based creative agency. The work has previously been awarded Gold in the music and innovation categories at both the Lovie and Eurobest Awards, and Silver for media innovation at Epica.
Joep Beving, MassiveMusic, said:
“We're happy and proud to have been involved in such a beautiful project, especially as it celebrates music and the individual musician. It's great to see Tribal DDB Amsterdam receiving recognition for their work at SXSW. We are thankful for the opportunity to share the stage with them. We're the guys all the way in the back, waving at our mums."
To view the work: http://youtu.be/mGQrJAU97PE?hd=1
Credits
Tribal DDB Amsterdam
Chris Baylis – Executive Creative Director
Bart Mol – Art Director / concept
Pol Hoenderboom – Copywriter / concept
Robbin Cenijn – Designer
Sandra Krstic – Global Business Director
Jan Willem Penterman – Technical Lead
Henk Rijks – Strategy Director
Niels Bellaar – Social Media Planner
Nikaj Gouwerok – Editor
Jeroen Jedeloo, Richard Land, Christy Wassenaar – Agency Producers
Metropole Orchestra
Jules Buckley – Conductor
Berend Dubbe, Sonja van Hamel – Composers
StinkDigital
Rob Chiu – Director (StinkDigital)
Marcel Kornblum, Mark Pytlik – Executive Producers (StinkDigital)
Matias Boucard – D.O.P.
Music Supervisor
MassiveMusic
