As the No. 1 styling brand in the U.S., TRESemmé consistently aims to lead the category in product innovation and now, they are bringing that heritage beyond hair care products to their social communities with the launch of TRESemmé Style Studio
. A unique and innovative digital styling platform, TRESemmé Style Studio gives women 24/7 access to the tools and knowledge they need to create chair-worthy hair at home.
The platform was born from the insight that women feel their best when they leave the salon, but have difficulty recreating styles at home and are uncertain about which products to use and how to use them. With TRESemmé Style Studio, women will be able to browse a comprehensive library of how-to videos and get expert tips and product recommendations straight from the brand’s stylists. The launch of TRESemmé Style Studio continues the brand’s efforts to offer unique and tailored digital experiences, removing the guesswork, and enabling women to achieve salon beautiful hair anytime.
"TRESemmé has become the fastest growing hair brand thanks to its legion of dedicated fans who want salon-gorgeous hair every day. This year we’re aiming to further engage with our fans by increasing our digital footprint through robust social media plans, rich content and most importantly the launch of TRESemmé Style Studio, which will allow users to engage with the brand on a more personal, customized level, and offers them access to the latest technology in digital styling,” said David Rubin, Brand Building Director, US Hair, Unilever. “TRESemmé Style Studio is a unique proposition in hair care that will educate and empower women with the tools and knowledge to recreate the salon styles they love at home.”
The latest innovation in virtual makeover technology takes the digital styling experience to the next level, and for the first time ever, allows women to test styles and products on their hair online, offering them a truly customized experience.
This platform is the largest launch for the brand in the digital space this year, furthering their goal to create a unified brand environment where women can explore, share and connect with the brand and their own communities. TRESemmé has also made significant strides in 2012 through engaging social content that has resulted in healthy increases across all of its social media communities, the launch of a multi-phase digital web series TRESemmé Style Setters, and the introduction of Pinterest and Instagram brand pages.
TRESemmé Style Studio had a limited release during Mercedes-Benz Fashion Week, from September 6th-13th, 2012, with a concentrated marketing support plan across multiple platforms following later this year and the beginning of 2013.