senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Trendy Meets Tasty in McCann New York's Campaign for Restaurant CATCH Las Vegas

06/11/2018
Advertising Agency
New York, USA
330
Share
Agency taps photographer Alexandra Kingo for social, digital, print and OOH ads

McCann NY has created a colourful, integrated campaign for the launch of CATCH Las Vegas, a new restaurant at ARIA Resort & Casino within the portfolio of MGM Resorts International.

"We wanted the campaign to live at the intersection of trendy and yummy," says McCann creative director, Carlos Wigle.

Complete with social, digital, print and OOH components, the campaign captures the social aspect of CATCH (which already has locations in NYC and LA) with the line, 'You Are Where You Eat'.

The agency tapped noted fashion photographer Alexandra Kingo to create a look that is both food and fashion forward, appealing to CATCH’s clientele of celebrities and influencers. Michael Tozzi, VP of brand strategy for ARIA, says: “CATCH is another example of why ARIA has become the premier dining destination of Las Vegas. We’re constantly bringing new experiences to the property.”

SIGN UP FOR OUR NEWSLETTER
Work from McCann North America
No Excuses
Frontier Communications
22/10/2024
11
0
Sounds Grande
New York Lottery
12/09/2024
40
0
Good to Go
Frontier Fibre
02/05/2024
32
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0