Fri, 13 Oct 2017 16:52:34 GMT
barrettSF has created an integrated holiday campaign for client Cost Plus World Market featuring a woolly llama, a mouse in a tutu, a Santa wearing scuba goggles, an introspective dinosaur, and a ceramic dog.
In a series of four 30-second videos, we observe this crew of tree-bound friends as they encounter an array of English shortbread, ginger snaps and fancy Italian cakes, and discuss everything from a desire to visit Tulsa to the meaning of life.
“Cost Plus World Market has an incredibly original selection of holiday ornaments and food. Before they eat them or hang them on a tree, we thought consumers would enjoy getting to know them,” said Jamie Barrett, creative director at barrettSF.
Videos will air on NBC Video On Demand, Hulu and YouTube. Other media elements will include direct mail, social media and guerrilla marketing. In San Francisco, street teams will hand out coupons for CPWM treats.
Advertiser: Cost Plus World Market
Chief Marketing Officer: Adrian Stevens
Creative Director: Colleen Cavanaugh
Colourist: Chris Martin @ MFD
Flame Artists: Jess Gibson
Producer: Taraneh Golozar
Production Coordinator: Phil Tang
Colour Producer: Nick Castillo
Edit Company: Where The Buffalo Roam
Editor: Russel Fong
Account Supervisor: Lyndsey Sotwick
Art Director: Mike Muench
Creative Agency: barrettSF
Executive Creative Director: Jamie Barrett
Head of TV / Production: Conor Duignan
Managing Director: Patrick Kelly
Senior Broadcast Producer: Charlotte Dugoni
Senior Copywriter: Phil Fattore
CEO : Tim Pries & PJ Koll
Director: Brian Perkins
Head of Production: Christine Whitney
Production Company: Where The Buffalo Roam
Line Producer: Jon Derovan
Sound Engineer: Joel Raabe
Categories: Supermarkets, Retail and RestaurantsSapka Communications, Fri, 13 Oct 2017 16:52:34 GMT