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Tree Ornaments Finally Speak in barrettSF’s Holiday Work for Cost Plus World Market

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Videos will air on NBC Video On Demand, Hulu and YouTube
Tree Ornaments Finally Speak in barrettSF’s Holiday Work for Cost Plus World Market

barrettSF has created an integrated holiday campaign for client Cost Plus World Market featuring a woolly llama, a mouse in a tutu, a Santa wearing scuba goggles, an introspective dinosaur, and a ceramic dog.

In a series of four 30-second videos, we observe this crew of tree-bound friends as they encounter an array of English shortbread, ginger snaps and fancy Italian cakes, and discuss everything from a desire to visit Tulsa to the meaning of life.

“Cost Plus World Market has an incredibly original selection of holiday ornaments and food. Before they eat them or hang them on a tree, we thought consumers would enjoy getting to know them,” said Jamie Barrett, creative director at barrettSF.

Videos will air on NBC Video On Demand, Hulu and YouTube. Other media elements will include direct mail, social media and guerrilla marketing. In San Francisco, street teams will hand out coupons for CPWM treats.




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Client

Advertiser: Cost Plus World Market

Chief Marketing Officer: Adrian Stevens

Creative Director: Colleen Cavanaugh

Post Production / VFX

Colourist: Chris Martin @ MFD

Flame Artists: Jess Gibson

Producer: Taraneh Golozar

Production Coordinator: Phil Tang

Colour Producer: Nick Castillo

Offline

Edit Company: Where The Buffalo Roam

Editor: Russel Fong

Creative Agency

Account Supervisor: Lyndsey Sotwick

Art Director: Mike Muench

Creative Agency: barrettSF

Executive Creative Director: Jamie Barrett

Head of TV / Production: Conor Duignan

Managing Director: Patrick Kelly

Senior Broadcast Producer: Charlotte Dugoni

Senior Copywriter: Phil Fattore

Production Company

CEO : Tim Pries & PJ Koll

Director: Brian Perkins

Head of Production: Christine Whitney

Production Company: Where The Buffalo Roam

Line Producer: Jon Derovan

Music

Mix: MFD

Sound Engineer: Joel Raabe

Genres: Comedy

Categories: Supermarkets, Retail and Restaurants

Sapka Communications, Fri, 13 Oct 2017 16:52:34 GMT