Travelocity Detroit Appoints Campbell Ewald as Agency of Record

Marketing communications agency Campbell Ewald announced today that it has been named agency of record for Travelocity, a leading online travel agency, following a competitive review.

Campbell Ewald will be responsible for delivering an integrated scope of work for Travelocity, including creative and production services. The account will be run out of Campbell Ewald’s Detroit office.

“Travelocity has transformed the industry by empowering consumers with ease and choice in their travel planning,” said Jim Palmer, CEO of Campbell Ewald. “This is an incredible opportunity for our agency to work with a trusted brand and its iconic Roaming Gnome, as together we create an integrated brand experience for consumers. We are absolutely thrilled to start our partnership with Travelocity and build upon their strong brand heritage.”

Travelocity is a pioneer in online travel, enabling individuals to book hotel, flight, car and cruise reservations, research destinations and travel deals, and purchase other travel-related services. The company inspires consumers with its tagline “Go & Smell the Roses!” from the belief that travel enriches lives, as well as through the travels and adventures of the iconic Travelocity Roaming Gnome.

“While clearly communicating a brand promise is important in every industry, it is even more critical in the crowded online travel space,” said Brad Wilson, Vice President and General Manager of Travelocity. “With our brand message, we want to reinforce that Travelocity is a trusted companion for travelers, and we are excited to be working with Campbell Ewald as we inspire people to explore the world and find new experiences through travel.”