Leading online travel agency Travelocity has named Proof Advertising as its new creative agency of record following a multi-agency review that kicked off in March 2019. The Austin shop bested four remaining agencies in the final round for the business, including incumbent Campbell Ewald, which has held the account since 2015.
Under this collaboration, Proof will handle all creative and strategic duties for the brand, focusing first on the launch of a new campaign that will highlight Travelocity’s unique offering as a key differentiator among the many travel sites currently vying for customer attention. The campaign will launch early 2020 and span TV, digital, social and experiential.
Travelocity is the latest addition to Proof’s client roster, which includes the likes of: Subway Restaurants, American Heart Association, Mouser and Travel Texas.
“With ever increasing competition in the travel category, Travelocity was in need of an advertising partner that would help drive differentiation with breakthrough creative,” said Laura Molnar, senior manager of brand marketing for Travelocity. “We are confident that Proof will bring a fresh, new perspective as we continue to execute on our promise to champion travelers with the help of the widely adored Roaming Gnome.”
“We were built for an opportunity like this. Travelocity started the entire online travel agency category, but has found itself battling a category of me too brands,” said Bryan Christian, CEO of Proof. “The brand has great things in the works from a product offering perspective, and we’re eager to put our strategic and creative talents to work on helping them fully capitalize on their new direction and once again stand out far above the pack.”