Travelers Reminds Us What Matters Most in Life with Heartwarming Film Series
TBWA\Chiat\Day New York reminds us of the importance and value of insurance with 'Stories of Care'
Property and casualty insurance company Travelers has released its first brand campaign since 2015. The four-part ad series, entitled 'Stories of Care,' tells stories that tug the heartstrings and remind us about the importance and value of insurance: to protect the things you love and the lives you’ve built around them.
TBWA\Chiat\Day New York tapped award-winning director Lance Acord of Park Pictures and editor Kirk Baxter to produce the new campaign, which features stories of children growing up, parents growing old and relationships wavering and strengthening along the way — as told through the lens of their love and resilience through life’s unexpected hardships, under the care and protection of Travelers.
A daughter sits sketching at the counter of her father’s cafe. Her father reprimands her for drawing pictures when she could be helping with customers. We watch her grow up, the years unfolding through scenes of her exploring her passion, and her father not understanding — until the fire. Fast-forward to her father finding her portfolio of artwork. He now realises how talented his daughter is.
We follow the relationship of a mother and daughter over the years as seen through their rides together in the family car. Their favorite song plays as Mom drives her daughter — as a baby, a toddler, a school-aged child, a disinterested teen — sometimes singing along together, other times sitting in silence ... until an accident. Eventually, we see the daughter grow up and share the same song with her own daughter.
Dad builds a wooden chair for his soon-to-be newborn son. We follow this chair throughout the film, from room to room, year to year. It becomes a part of the family as it grows alongside the little boy. Fast-forward to a burst pipe in the basement, the chair covered in water and debris. We see the family load a moving truck, leaving the chair behind. We hear the truck close and, for a moment, think they’ve forgotten the chair — until the boy rushes in, grabbing it.
A daughter grows up helping her dad at his hardware store. She keeps the shop organized, assists customers and takes on more responsibility as she grows older—until a storm destroys the building’s façade. Fast-forward to the shop’s grand opening after the accident. Ready to let his daughter take over, Dad hands her the keys to the shop and tells his daughter, “It’s time.” And at the end, we see the next generation—her son—learning the ropes of the family business.
The Travelers’ campaign debuted during the Travelers Championship PGA Golf Tournament (June 20–23), and will continue to air nationally on TV through the end of the year, and across social.view more - Creative
Edit Company: EXILE
Editor: Kirk Baxter
Edit Assistant: Zaldy Lopez, Ling Chua
Executive Producer: Sasha Hirschfeld
Head of Production: Evyn Bruce
Post Producer: Vietan Nguyen
Post Production / VFX
Post Production Company: MPC
Colourist: Mark Gethin (Senior)
Producer: Susan Harris, Damian Winterbottom, Elissa Norman, Anna Kravtsov
Flame Artists: Bilali Mack, Lawrence Merrill, Tamir Sapir, Tom McCullough, Thiago Porto
Executive Producer: Meghan Lang, Camila De Biaggi
Creative Director: Alvin Cruz
Lead Flame Artist: Rob Walker
Nuke Artists: Mazyar Sharifian, Renato Carone
CG Artists: Dan Fine, Lucy Choi, Francisco Fraga, Jemmy Molero
Line Producer: Abhinav Sharda
Production Coordinator: Katherine Miccio
Digital Matte Painting: Daniel Bayona, Sachin Dhapudkar
Production Company: Park Pictures
Director: Lance Acord
DOP: Lance Acord
Executive Producer: Jackie Kelman Bisbee, Justin Pollock, Caroline Kousidonis
Head of Production: Anne Bobroff
Sound Company: Wave Studios
Sound Design & Mix: Chris Afzal
Executive Producer: Vicky Ferraro
Creative Agency: TBWA\Chiat\Day, New York
Chief Creative Officer: Chris Beresford-Hill
Executive Creative Director: Walter Connelly
Art Director: Ashley Veltre
Copywriter: Holden Rasche
Associate Creative Director: Ashley Veltre, Holden Rasche
Senior Art Director: Coleman Davis ('Chair')
Associate Copywriter: Alli Walker ('Chair')
Head of Integrated Production: John Doris
Executive Producer: Chris Klein
Associate Producer: Sean Riojas
Director of Business Affairs: Jennifer Bilyk
Business Affairs Manager: Stephanie Ambroise
Group Account Directors: Carrie Lipper
Account Director: Mark Donohue
Talent Manager: Charisse Astacio
Genres: People, Storytelling
Categories: Insurance, FinanceTBWA\Chiat\Day, Fri, 28 Jun 2019 15:52:54 GMT