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Travel the Worlds and Be Your Own Tour Guide in Audible's Charming Spot

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Latest UK campaign developed by agency Fold7 and director Mark Denton
Travel the Worlds and Be Your Own Tour Guide in Audible's Charming Spot

This year, the UK will be settling in for staycations aplenty, as travel restrictions and underlying sense of caution threatens to ruin hopes of the usual trip abroad. But perhaps, there’s another way to get away? Audible.co.uk has always offered listeners the chance to escape to any number of fictional or factual destinations, but now they’ve gone even further. Their latest campaign in the UK, developed by Fold7, reimagines the brand as a means to travel, transporting its users across space and time, to offer a much needed escape this summer. Introducing Fly Audible...

Fly Audible invokes a golden age of travel, harking back to the iconic imagery of classic travel advertising from the 1970s, promoting a wide range of destinations that the listener can be transported to.

Directed by Mark Denton and voiced by Julian Barratt, the TV spot takes us through a snapshot of the different places Audible can transport the listener to. From city breaks in (not so) friendly Gilead, warmer weather on the surface of Mars, or something with a little more fight Beyond The Wall, the spot takes us on an exhilarating trip across worlds, all from the comfort of your own home (or garden). 

The TV campaign will be supported by radio that takes inspiration from the all-too-familiar Captain’s announcements, although this flight takes passengers on a journey unlike any other, landing in Ancient Greece 'at around 750BC'.  

The campaign will be live nationally across the UK from Saturday 11th July. 

Matthew Parker, director brand marketing, Audible UK: “Audible has always offered the chance to escape into other worlds. Now, more than ever, people are craving new and different experiences, and Audible can give you that opportunity to get away, even when you can’t.”

Ryan Newey, founder and CCO, Fold7 said: “We need a creative shift in mood and with summer plans shelved, it’s a good time to spread a little joy. Recasting Audible as the ideal travel partner for lockdown, transporting us to exciting and faraway literary destinations, we felt we could have some fun harking back to an era when the advertising was as special as travel itself.”

 

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Audible Credits

Director Brand Marketing, Audible UK: Matthew Parker

Fold7 Credits

Founder & CCO: Ryan Newey

Creative Team: David O’Brien and Chris Bennett

Producer: Max Di Nunno

Strategy Director: Sarah Benson

Head of Account Management: Sarah Kay

Account Director: Miles Woodford

Thomas Thomas Credits

Director: Mark Denton

Producer: Trent Simpson

Editor : Matthew Prickett @ Cut & Run

Offline Producer: Ruth Minkley @ Cut & Run

Sound Design: Mark Robson@750 MPH

Post Production
JAM VFX

VFX Producer: Evren Olgun-Knight

Colourist: Dave Ludlam

Flame Artist: Mark Robinson

CG Artist: Alessandro Mariotti

Genres: People, Dialogue

Categories: Media and Entertainment, Books

Fold7, Fri, 10 Jul 2020 07:57:21 GMT