Bullion Productions
Tue, 19 Jul 2022 14:35:52 GMT
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‘Travel Like You Know Them’ with Bullion Productions Latest Spot for Department for Transport
Actress Diane Morgan reminds us to treat road users as if they were our best friends
A new spot for the UK's Department for Transport urges us to treat everyone on the road as if we know them, to encourage kindness and prevent road rage.
While the campaign carries an earnest message, the light-hearted comedy of Bullion director Ben Murray provides a cheerful and amusing delivery.
Ben commented that he was able to flesh out the characters “by showing a snippet of an unexpected home life.” He added that this achieved two things- “it made more sense of the ‘travel like you know them’ slogan, while also creating more opportunity for humour.”
The ad is heightened by the VO supplied by actress Diane Morgan (After Life) who tells us to treat road users as if they were our mates.
“Comic timing was a big thing," said Ben. "The hard cut to a frazzled dad looking catatonic, for example. That stark reality of being a tired parent that you don’t see very often in advertising, felt funny to me. So, I really leant into this; bags under the eyes, 1000 yard stare, oven up in flames and kids screaming (if you know you know).”
video
Travel Like You Know Them
DFT CREDITS
Client: Department for Transport @transportgovuk
Senior Campaign Manager: Laura Hill
Campaign Manager: Sarah Peacock
Bikeability: Barnaby Eager
Agency
Agency: VMLY&R @vmlyr
Senior Account Manager: Tom Hayward @tom_hayward
Business Director: Lloyd Sampson @lloydsampson
Account Manager: Lily Blackman
Creative Director: Steve Back @steve_back
Creative: Zach Speight @zacherybinx
Copywriter: Harriet Wiltshire @harrietwiltshire
Agency Producer: Layla Boyd @laylatheimpaler
Production Assistant: Taylor Erickson
Production
Director: Ben Murray @benbullion
Executive Producer: Guy Fuhrer @guyfuhrer
Producer: Sarah Mavity @sarahcmavity
Production Manager: Poppy Shafto @poppyshafto
Production Assistant: Reba Gaynor @reebusg
Location Manager: Tom Asquith @tomasquith1
1st AD: Barry Coldham @coldhab
DOP: Fede Alfonso
Grip: Johnny Donne @johnnydonne
Sound Recordist: Don Nelson @donsounddesign
Gaffer: Reuben Garrett
Art Director: Zoe Klinck @zoeklinck
Stylist: Scarlett Wallis @scarlet.wallis
Hair & Makeup: Kari Rødnes @kari.rodnes
Stills Photographer: Dan Ross @dan_rosss
Cast
Voice Over: Diane Morgan @dianemash42
Alan: Paul Marlon @actorpaulmarlon
Ali: Dean Yhnell
Gary: Ryan Early @ryanearlyactor
Hazel: Eleanor Shaw @ellie__shaw
Lucy: Jasmine Imboden @jasmineimboden
Vehicles & Precision Driver: Dan’s Action Vehicles
Edit
Edit: Stitch Editing @stitchediting
Editor: Jack Singer @hijacksinger
Producer: Kirsty Oldfield
Post Production
Post production: UNIT @unit_studios
Categories: Travel, Services
Bullion Productions, Tue, 19 Jul 2022 14:35:52 GMT
