Tue, 20 Oct 2015 15:34:23 GMT
The Canadian Rockies in Alberta are a visual spectacle that almost defies words. As they say: ’Seeing is believing’. This is why Amsterdam based ad-agency Eigen Fabrikaat developed an Instagram-powered trip planner: the Instatrip through Travel Alberta. The planner asks you to assemble your own trip based on winter activities in Alberta. By letting users pick a new activity every day, the Instatrip plans a road trip through Alberta for you.
The Instatrip is part of an integrated campaign that promotes winter sports in Alberta, Canada for the Dutch market. And by using user-generated content central to the campaign, it makes the ultimate winter vacation seem very close indeed. The entire campaign is built on impactful online & offline media channels that let these images truly shine.
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Media Agency: Havas
App/Digital Production: Superhero Cheesecake
Creative Agency: Eigen Fabrikaat (DDB Group)
Categories: Travel, HolidayDDB EMEA, Tue, 20 Oct 2015 15:34:23 GMT