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Travel Agency Turirsmocity Provides the Answer to Why Plane Food Sucks

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Dhélet VMLY&R showed us the scientific fact about what happens to our taste buds at 10,000 feet above the ground

Travel Agency Turirsmocity Provides the Answer to Why Plane Food Sucks

Turismocity is a well known online travel agency in Argentina. In this commercial we see different people travelling while enjoying food in their seats. A man eating a giant sandwich, another one smelling a black coffee, a kid opening a bag of chips, a woman drinking juice, among others. All the food shown in the commercial is shot in a super tempting way, even a cracker.

How is it possible for them to enjoy airplane food? The answer is simple: They are not on an airplane, but on a bus at 0 feet high.  

With this campaign, Turismocity launched their bus tickets offers for the first time and gave all Argentines the opportunity to have a delicious trip. 


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Agency: Dhélet VMLY&R

Client: Turismocity

Campaign: Taste Buds

CCO: Martín Nino Goldberg

General Creative Director: Sergio Paoletta

Creative Director: Nicolás Montanaro, Micaela Vergez

Producer: Gabriel Lousame

Production: Ladoble

CEO: José Arnal

Director: Ivan Vescovo

Executive producer: Agustín Gutierrez, Adrian Aspani

Producer: Jimmy Aguilar

Assistant: Martina Giancaterino

Director of Photography: Leo Hermo

Post Producer: Luis Staffolani

CO & Owner: Julian Gurfinkiel

Owner: Andrés Malenki

Categories: Services, Travel

VMLY&R LATAM, Fri, 14 May 2021 10:45:27 GMT