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Transport for NSW Launches New 'Test Your Tired Self' App



Created by VML Australia and GPY&R Sydney.

Transport for NSW Launches New 'Test Your Tired Self' App
Transport for NSW has today launched a road safety app for motorists via VML Australia and GPY&R Sydney, in a bid to save more lives on NSW roads from the second biggest killer - fatigue.

The Test Your Tired Self app, developed as part of the NSW Government's commitment to drive down the road toll Towards Zero, allows drivers to test themselves and make informed decisions about their levels of tiredness before getting behind the wheel.

NSW Centre for Road Safety executive director Bernard Carlon said fatigue could be as dangerous as drink driving and called on drivers to consider the effect road crashes have on families and loved ones in the community.

TYTS2 (1).jpgSays Carlon: "In 2016, 82 people were killed in fatigue-related crashes on NSW roads, accounting for 21 per cent of the road toll.

"In the metropolitan areas of NSW we saw an increase from 15 in 2015 to 18 fatalities in 2016 while in the rest of NSW, fatigue-related crashes increased from 40 fatalities in 2015 to 64 in 2016. This TYTS3 (1).jpgrepresents a total 49 per cent increase in the number of people killed in fatigue- related crashes in a year.

"These crashes are happening in busy areas and roads that are close to the driver's home, showing you can never assume you'll be safe driving on a familiar road.

"The message is simple: ensure you're well rested from a good night's sleep before driving and if you feel tired behind the wheel, even on a short trip, stop and rest so you stay safe on the road for your loved ones and all other road users.

"We need every single road user to take personal responsibility and make safer choices on and around our roads. I encourage you to download the free app today and help us to drive the road toll Towards Zero."

The app provides motorists with a range of tools and tips to prevent or reduce fatigue, such as pulling over at rest stops, sharing the driving and staying hydrated.

It's the second app to be developed by the NSW Centre for Road Safety, following the release of the Speed Advisor app in 2014.

Creative Agency: GPYR
App Development: VML
view more - Creative
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VMLY&R Australia, Wed, 15 Feb 2017 01:37:23 GMT