Transport for NSW Launches New 'Test Your Tired Self' App
Created by VML Australia and GPY&R Sydney.
Transport for NSW has today launched a road
safety app for motorists via VML Australia and GPY&R Sydney, in a
bid to save more lives on NSW roads from the second biggest killer -
The Test Your Tired Self app, developed as part of the
NSW Government's commitment to drive down the road toll Towards Zero,
allows drivers to test themselves and make informed decisions about
their levels of tiredness before getting behind the wheel.
NSW Centre for Road Safety executive director Bernard Carlon said
fatigue could be as dangerous as drink driving and called on drivers to
consider the effect road crashes have on families and loved ones in the
GET THE APP
Says Carlon: "In 2016, 82 people were killed in
fatigue-related crashes on NSW roads, accounting for 21 per cent of the
"In the metropolitan areas of NSW we saw an increase
from 15 in 2015 to 18 fatalities in 2016 while in the rest of NSW,
fatigue-related crashes increased from 40 fatalities in 2015 to 64 in
2016. This represents a total 49 per cent increase in the number of
people killed in fatigue- related crashes in a year.
crashes are happening in busy areas and roads that are close to the
driver's home, showing you can never assume you'll be safe driving on a
"The message is simple: ensure you're well rested
from a good night's sleep before driving and if you feel tired behind
the wheel, even on a short trip, stop and rest so you stay safe on the
road for your loved ones and all other road users.
"We need every
single road user to take personal responsibility and make safer choices
on and around our roads. I encourage you to download the free app today
and help us to drive the road toll Towards Zero."
provides motorists with a range of tools and tips to prevent or reduce
fatigue, such as pulling over at rest stops, sharing the driving and
It's the second app to be developed by the NSW Centre for Road Safety, following the release of the Speed Advisor app in 2014.
Creative Agency: GPYR
App Development: VMLview more - CreativeVMLY&R Australia, Wed, 15 Feb 2017 01:37:23 GMT