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Transport for NSW Celebrates Launch of New Sydney Metro

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BMF Sydney launches the multi-channel campaign for Australia's biggest transport project

 Transport for NSW Celebrates Launch of New Sydney Metro

Australia’s biggest transport project and most advanced railway, Sydney Metro, has officially opened and has launched with a new multi-channel campaign via BMF Sydney.

Sydney Metro is delivering frequent turn-up-and-go services from Tallawong (Rouse Hill) to Chatswood Station. Sydney Metro stops at 13 stations along the Metro North West Line. New, driverless trains take commuters between Tallawong and Chatswood stations quicker than ever. And with frequent services, people can just turn up and go – no timetable is required. Sydney Metro will revolutionise the way the city moves.

BMF’s campaign to launch Sydney Metro shows off the dynamic metro trains, along with its stunning architecturally beautiful Metro stations, and reflects how easy it is to move on this new mode of transport. The campaign plays on the pulse and flow of movement, getting people to where they want to go more quickly, efficiently and easily, with no traffic hold-ups.

The sentiment of the creative is to show how a commuter feels the cadence of the movement of this transport system and the rhythm of the city. There is a harmony between them.

Says Rita Harding, executive director marketing and campaigns, transport for NSW: “Sydney Metro North West is going to transform the way that customers in this region travel. This was a core element of our marketing program and we could not have been happier with the way that BMF conveyed this concept when promoting the new services and system.”

Says Steve McArdle, managing director, BMF: “It’s an incredible, once-in-a-generation project to be involved in and I hope we’ve done it justice. It’s a sleeker, smarter, fresher way to travel and we’ve tried to reflect that in the tone and style of the work.”

The campaign is running on TV, radio, OOH, print, social media and digital display.

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Post Production / VFX

Editing House: The Editors

Editor: Mark Burnett

Photographer: Michael Kai

Post Production Company: Alt.vfx

Retoucher: Cream Electric Art

Sound: Rumble Studios

Production Company

Director: Stu Bowen

DOP: Germain McMicking

Executive Producer: Juliet Bishop

Producer: Andrew MacLean

Production Company: Goodoil Films

Production Design: Lucinda Thompson


Music : Turning Studios

Creative Agency

Account Executive: Adam Reeves

Agency Producer: Jenny Lee-Archer

Art Buyer: Basir Salleh

Copywriter: Emily Field

Creative Agency: BMF Sydney

Designers: Catarina Duardo, Stacey Harrad Chantler

Digital Designer: King Tan

Digital Producer: Danielle Kartika

Executive Creative Director: Alex Derwin

Executive Planning Director: Christina Aventi

Head of Art: Lincoln Grice

Head of Design: Lincoln Grice

Managing Director: Stephen McArdle

Genres: People

Categories: Public Transport, Travel

BMF, Tue, 18 Jun 2019 03:28:32 GMT