Transforming Urban Fabric to Art

Rusty, a 100-year-old landmark water tower, proudly sits on the roof of Minneapolis-based advertising agency, Carmichael Lynch. The agency utilized this ubiquitous yet often-ignored city element as a way to project public art to the community. This year they partnered with the Minneapolis College of Art and Design to create a new loop of mapping projections. These unique experiences of light and vision are now open for the public’s viewing pleasure.

 

 

 

Credits

 

Carmichael Lynch: Agency 

Dave Damman: Chief Creative Officer

Brad Baker: Senior Editor

Charles Veit: Photographer

Steve Diedrich: IT Director

Sandy Boss Febbo: Art Producer 

Maria Hileman: Communication and Marketing Manager