Tue, 24 Jun 2014 12:08:22 GMT
In order to celebrate the opening of their new ride, Ratatouille: The Adventure, Disneyland Paris, with agency BETC, developed a multimedia campaign to preview the immersive and thrilling adventure.
At the heart of the campaign is Ratbooth, a desktop and mobile application found at www.ratatouille-ratbooth.com, which lets you turn yourself into a rat just by looking at the camera, thanks to a face-scanning and tracking system. Fur, body type, eye color, gender and a variety of funny rat-sized accessories: deck out your rat avatar and get ready to send video clips and rat selfies to your friends and family!
The launch of the Ratbooth app is accompanied by a European TV and outdoor campaign, which depicts the multi-sensory ride and emphasizes its originality. Launched at the end of June, the campaign starts online with a special mini-website, and the Ratbooth application is available in the App Store.
Brand Management: Brigitte Elmkies-Sitbon, Andre Delvallee, Nathalie Raverat, Fabien Fouquerey, Chloe Wittmann, Audrey Bedoucha, Anne Gros-Daillon, Clotilde Desagulier
Agency Management: Romain Van-Den-Plas, Anyce Nedir, Adeline Belin, Elsa Magadoux, Romain Degelcke
Strategic Planner: Clement Scherrer
Executive Creative Director: Stephane Xiberras
Creative Directors: Richard Desrousseaux, Etienne Turquet, Christophe Clapier
Copywriters: Guillaume Rebbot, Alphons Conzen, Sophie Suard, Nathanel Rouas
Artistic Directors: Landry Stark, Raphael Perrollier, Vincent Blachere
Development: Make Me Pulse, Sylvain Train
Art Buying: Stephanie Giordano
Print Production: Agnes Cattelan
Print Production Houses: Mecanique Generale x Pixar
Tv Production: Laure Denizot
TV Production Houses: Bollywood x Mikros x Pixar
TV Director: Nicolas Fay
TV Sound Production: Schmoozeview more - CreativeBETC Paris, Tue, 24 Jun 2014 12:08:22 GMT